When you think about the number of users on the major video platforms – 2.29 billion on YouTube, 2.89 billion on Facebook, 1.38 billion on Instagram, and 1 billion on TikTok – it’s no surprise that social media can be an entrepreneur, brand manager and marketer’s dream.
But only if you know what, where, and how to post. “Brands need to do their research and create a good mix of videos that will capture and sustain consumer attention,” says Tom Ainscough, video editor at Viddyoze.
- In the past year, 96% of people reported an increase in their online video consumption, with 90% of viewers wanting even more videos from brands
- Research shows that enjoyment of videos increases sales intent by 97% and brand association by 139%
- Types of video you should consider adding to your social media strategy include: user generated videos; interviews and Q&As; and how tos
What Is Social Media Video Marketing?
Social media marketing is the use of social networks and internet-based platforms to promote your company’s products.
SMM has purpose-built data analytics tools that allow marketers to track success of their efforts in real time, giving them a more precise understanding than ever before as they create strategies for reaching customers through these channels.
Social media videos are a super effective way of promoting your business or service online. Here are some of the reasons you should use social media video marketing:
- Increase website traffic
- Build trust in your audience
- Create brand awareness
- Generate leads
- Expand reach
Research shows that the enjoyment of video increased sales intent by 97% and brand association by 139%. There are more ways than ever to reach prospects using social media. Consider which platforms are best for you and your business whether that’s YouTube, Facebook, Instagram, Tik Tok, Snapchat, Twitter, LinkedIn and more.
Each of these platforms has their pros and cons, so choose what works best for you and your business. If you don’t have any experience at all, then start small and build up from there. The most important thing when starting out is to get creative and find ways to stand out.
Video Is More Important Than Ever
There are currently over 3 billion monthly active users across all social networks. In the past year, 96% of people reported an increase in their online video consumption, and 90% of viewers want even more videos from brands.
By the end of 2022, experts say that online videos will make up more than 82% of all consumer internet traffic. Combine this with the fact that 72% of customers would rather learn about a product or service through video and it’s clear that, when it comes to content, video is king, queen and boss of bosses.
Social Media Video Tips
Plan before you shoot. This sounds like common sense, but you’d be surprised at how often people forget to plan ahead when they’re shooting video.
When putting together a social media video marketing campaign, it’s essential to understand who your target audience is and what they enjoy. This means understanding what they watch, listen to and read.
Before you start shooting, you’ll also need to consider their age, gender, interests and location. Don’t forget, the platforms you’re uploading to also impact the kind of video you’ll create.
And here’s an added tip: boomers are 19% more likely to share content than any other generation, and 58% more likely than millennials to click through to a brand’s website from a social media post.
“Head to YouTube and Instagram for inspiration, but always think of how you can add your own spin to a topic. Doing things differently will help you stand out” says Tom.
User Generated Videos
User generated videos, or UGVs, are videos created by fans or customers of a company or product. They can be about anything, from how they use the product to what they think of it.
UGVs can be a great way to connect with customers and promote brand awareness. In fact, 51% of consumers are more likely to buy after hearing a good review from a peer than from a direct ad.
There are many different platforms that can be used for sharing UGV content, from YouTube, Facebook and Instagram, to TikTok, Snapchat, Twitter and LinkedIn. Each of these platforms has their pros and cons, so choose what works best for you and your business.
Adding UGVs to your social media marketing strategy is a great idea for several reasons. Here are just a few:
- You can use it as a way to promote your product or service
- It builds trust and rapport with your audience
- It gives people a behind the scenes look at your company
- It’s free!
Interviews And Q&As
“Your followers want to feel like they’re in conversation with you,” says Tom. Interview and Q&A videos are videos in which someone is interviewed about a particular topic, such as their opinion on a current event.
These types of social media videos can be a great way to get viewers interested in learning more about something they’re curious about.
For example, if you run a gym, you may interview one of your members about their personal experience. Or if you sell pet products, you could interview one of your customers about their experience of being a pet owner. The possibilities are endless.
The key to making this work is finding the right person to interview. Whether you’re interviewing someone you already know or someone you’ve reached out to – the key is making them feel comfortable. Send questions ahead of time, so your guest(s) can prepare thoughtful responses.
Don’t let familiarity bias you into thinking that only long-time friends and family members are qualified to answer your questions. If you have a friend who loves animals and wants to give back to the community, he might be perfect for your next interview.
Announcements and Reveals
“People love it when brands tell them something new,” says Tom. “They want to hear about upcoming sales, events and promotions.”
In order to make announcements and reveals successful, you’ll need to keep your audience engaged throughout the process. This means being transparent and consistent in your messaging.
For instance, if you were going to announce a sale, you would probably send out a tweet or email first letting everyone know that a sale was coming soon. Then, you’d follow up with another message once the deal went live.
This type of approach will help your followers understand what to expect and build excitement around your announcement. It also helps you avoid getting too much backlash before the promotion even begins.
Another popular category is how-to. They’re everywhere. Many businesses post tutorials on how to do things like fix a broken appliance or prepare food. And people enjoy watching these types of videos because they’re useful – they help solve problems.
These types of videos are especially useful for businesses that provide services. For example, if you operate a cleaning service, you could show people cleaning hacks. If you run a garage, you can tell people how to de-ice a windscreen.
And while the videos may not ‘look polished’, they’re effective because 1) people are searching for them and 2) the expertise is what matters. It’s more substance than style (although you’d be surprised at what you can achieve with a smartphone these days).
Behind The Scenes
If you’re looking to connect with your audience off camera, consider sharing behind the scenes videos. These types of videos allow you to show fans what life at your business looks like. You can use them to showcase your office space, introduce your staff, or show people where you work.
You can also use behind-the-scenes videos to promote special events or holidays. For example, if your company hosts a holiday party every year, you could share behind-the-scenes videos of that event.
While most people assume that behind-the-scenes content is reserved for big-budget productions, it’s actually possible to shoot good quality behind-the-scenes videos on a small budget.
Animations are a great way to add some colour and energy to your videos. They’re also great at helping to make your videos flow and making complex concepts simple to explain.
Live videos are a great way to connect with your followers in real-time. They’re also a great way to increase brand awareness and promote engagement.
In fact, 82% of people prefer live video from a brand over stagnant social posts, and marketers are taking notice. For example, 28% of businesses say they are investing more in live streaming.
“It gives people the feeling they are a part of an experience which can often incite an emotive response,” says Tom.
When it comes to live videos, Tom recommends keeping things simple. He suggests using a platform like Facebook Live or Instagram Live to stream your content.
Think about how you can bring live videos into your strategy and the rewards are there. Interactive videos have a completion rate of 90%, while 73% of B2B businesses report positive ROI from live videos.
What specific types of video do you create for social media?
There are a lot of different types of videos out there, so see what works best for your brand. Videos people create for social media include user-generated videos, interviews and Q&As, how tos, product demos and lives to name but a few.
What are the types of video media?
Video marketing is a powerful tool for reaching your audience. A successful video campaign can generate more leads, create brand awareness and increase conversions.
But which type of video should you use to connect with and communicate to your audience? There are so many options available including vlogs, how-tos, and product promos.
What video formats should I use on social media?
This depends on a variety of factors, including your brand’s message, audience, and which social media platform you’re using. Social media platforms expect MP4 files, but have different aspect ratios. For example, Instagram Stories uses a 9:16 ratio while Facebook’s feed uses 4:5.
For more video marketing tips, check out these recent articles on our blog designed to help business owners and marketers make better videos in minutes:
- Why Every Business Needs to Market With Video In 2021 And Beyond
- 20 Essential Social Media Statistics You Need To Know
- How Videos Can Win You More Sales
Creating engaging videos doesn’t need to be hard. Viddyoze makes creating beautiful video animations easy, fast and affordable. With our simple platform, anyone can create professional-quality video animations in minutes without any technical skills or previous knowledge! Try it for yourself today.