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On today’s episode of Just 3 Clicks, Joey and Jamie are talking about the marketing side of their bootstrap SaaS business. Specifically, we’re going to cover affiliates and affiliate networks. How can an affiliate network help you? What is an affiliate network? Why set one up and where do you even go?

If you haven’t listened to the first two episodes, make sure to take a listen so you can get a feel of who we are, what we do, and what type of podcast this is. We hope you enjoyed today’s episode. If you did, make sure you subscribe so you can be updated with our upcoming content and make sure to share it with a friend, who you think might enjoy it as well.

Talking Points

  • What are affiliates and how do affiliates work? (02:08)
  • How we used affiliates (and our various affiliate networks) (04:00)
  • How to build an event around an affiliate (05:30)
  • Pros and cons to affiliate networks (07:00)
  • What you need to attract and maintain an affiliate partnership (08:40)
  • Scarcity (10:30)
  • Affiliate promo videos (13:00)
  • Incentivizing for affiliates (20:00)
  • An argument for subscriptions and the advantage to leverages the affiliate (29:00)
  • Releasing Viddyoze V2 (31:30)
  • The takeaway (41:45)

Quotes

“I think if you are brand new and you’re in the, you know, money-making marketing industry, I think JV is a really nice place to start.” – Joey Xoto

“It’s funny you mention the YouTubers cause I think YouTube influencers probably underestimate how much money they could really make if they could actually leverage, like, what they’ve got there. Like the amount of affiliate pull they would have. The amount of, like, content they could get out, like, they could make so much more money relying on their actual information.” – Joey Xoto

“It’s all on scarcity, isn’t it? That’s what it’s all about. It’s about building something, an event, where it’s happening once. It’s gonna be available this once.” – Jamie Garside

“There are certain things you can do as well. We never did it where we just decided we were confident on the launches. […] If you’re doing one of these, you’re going to be able to see the kind of hype built around your own product and how much interest from affiliates you’ve got. So you know how confident you can be with this type of thing.” – Jamie Garside, on affiliate events

“Finding affiliate partners isn’t that hard. You just gotta, you definitely have to put yourself out there. You know, you’re not going to find, you’re not going to find a thousand affiliate partners that’ll blow up a launch for you by just sittin’ and doin’ nothing and maybe listing your product on JVZoo or an affiliate network like Clickbank. You need to be out there, almost like a salesperson.” – Jamie Garside

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