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Upselling doesn’t have to be a dirty word. Done properly, it can bring in a bunch of new revenue and leave you with loyal, happy customers. Upselling is not only easier than selling to a new customer, but it can also help you grow your business faster.

Joey and David discuss what you can do to increase revenue without investing too much time or energy on brand new initiatives in today’s bite-sized guide. For the most part, we have fantastic opportunities right at our fingertips. We just need to see what’s right in front of our faces.

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Talking Points

  • Introduction (00:29)
  • Upselling (01:00)
  • Customers in the buying mindset (02:01)
  • Splitting what you offer into more than just one thing (02:40)
  • Conclusion (04:52)


  • “What I’m doing is I’m taking everything that I know—my concept, my service—and I’m splitting it up into smaller things. What you can think about is what do I offer and how can I then split that up into more than just one thing?” – Joey
  • “The mad thing is when you go into Burger King or McDonald’s, you don’t have to buy a meal. We’ve been conditioned to buy the upsell, right?” – Joey
  • “Sit down with a pen and paper and write down a list of things that your customers buy or they could buy from you and then craft some offers around it.” – David
  • “If you think about our product, we’ve got an animation tool with a set amount of templates. You can upgrade and get essentially a bunch more templates and upgrades all the time.” – David

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