Editor’s Pick: Most Eye-catching Statistics
- Online videos reach 92% of global Internet users (Source: Statista¹)
- 91% of customers want to see more videos from the businesses they enjoy (Source: Wyzowl¹)
- 87% of video marketers said they make a profit from their efforts (Source: Startup Bonsai)
- Video posts on social media are shared 1200% more than text and image posts combined (Source: Market Splash)
- 93% of brands have generated a new customer from their video content on social media (Source: Animoto¹)
- Between 2015 and 2017, over 50,000 years of product reviews were watched on YouTube (Source: Google⁶)
- Advertisement videos have 27.4x more clicks than traditional banner ads (Source: Instapage)
- The average conversion rate improvement for websites using video landing pages is 80% (Source: Business2Community and EyeViewDigital)
General Video Marketing Statistics
1. Video is used as a marketing tool by 86% of companies, and that percentage is increasing each year
Source: Hubspot¹
2. According to 92% of marketers, video provides the best return on investment for their marketing campaigns
Source: Wyzowl¹
3. 2/3 small businesses utilize digital advertising to gain new customers
Source: Google¹
4. 67% of marketers produce weekly video content
Source: Weidert
5. 87% of video marketers said they make a profit from their efforts
Source: Startup Bonsai
6. 96% of consumers claim to watch explainer videos
Source: Wyzowl²
7. Video retention rates have been growing by 11% year-on-year
Source: Adobe
8. 85% of marketers say that video is an effective way to get attention online
Source: Animoto¹
9. 92% of mobile video viewers watch without sound
Source: Next TV
10. 50% of Americans watch content with subtitles
Source: Preply
11. 66% of event planners use video in their marketing strategy
Source: Skift
12. Audiences retain 95% of the information when watching a video versus 10% when reading the same information in text
Source: Pop Video
13. The human mind is 22x more likely to remember facts when presented within a story format
Source: Wikipedia
Online Video Consumption Statistics
14. In 2022, video streaming and downloads accounted for 82% of global internet traffic
Source: Cisco
15. The average person consumes 100 minutes of online video per day
Source: Oberlo¹
16. Online videos reach 92% of global Internet users
Source: Statista¹
17. The amount of time individuals have spent watching unboxing videos on their phones is equivalent to watching “Love Actually” more than 20 million times
Source: Google²
18. In 2021, American adults watched 149 minutes per day of digital video and 167 minutes per day of TV video content
Source: Statista²
19. 75% of adults in the US consume up to two hours of short-form digital video content every day
Source: Insider Intelligence¹
20. 85% of internet users in the US watch video online
Source: Statista³
21. People watch six hours and 48 minutes of video on the internet per week, on average
Source: Oberlo²
Social Media Video Marketing Statistics
22. Video posts on social media are shared 1200% more than text and image posts combined
Source: Market Splash
23. 93% of brands have generated a new customer from their video content on social media
Source: Animoto¹
24. 91% of marketers are satisfied with the ROI of video marketing on social media
Source: Animoto¹
25. 73% of social media users want to see ‘entertaining videos’ when logging into their preferred platform
Source: Adscholars
26. 63% of marketers say that video generates the best ROI on social media
Source: Animoto²
27. 50% of consumers prefer video content on social media
Source: Sprout Social
28. 54% of users rely on social media to research products
Source: Global Web Index²
29. 64% of those surveyed stated they purchased something after watching a brand’s social media video
Source: Tubular Insights²
Youtube Video Marketing Statistics
30. 62% of people in the US YouTube users visit the platform every day
Source: Statista⁵
31. The average person spends 20 minutes per day on YouTube
Source: Hootsuite¹
32. 40% of surveyed consumers worldwide claim to have bought things they came across on YouTube
Source: Google⁴
33. 51% of UK/US consumers use YouTube to find products to buy
Source: Global Web Index¹
34. 83% of consumers go to YouTube as their preferred destination for video content
Source: Hubspot³
35. 70% of YouTube viewers watch videos to “help [them] with a problem”
Source: Google⁵
36. The number of channels that earn $10,000 per year (or more) on YouTube grew by 50%, year on year
Source: YouTube¹
37. 80% of US parents with kids under 11 say their children watch YouTube
Source: Pew Research
38. Between 2015 and 2017, over 50,000 years of product reviews were watched on YouTube
Source: Google⁶
39. 29% of marketers found YouTube’s skippable video ads most effective
Source: Statista⁶
40. 89% of video marketers plan to include YouTube in their video marketing strategy this year
Source: Wyzowl²
41. 50.9% of B2B decision-makers use YouTube to research their purchases
Source: Hootsuite²
Facebook Video Marketing Statistics
42. Every day, Facebook videos receive at least 8 billion views
Source: Business Insider
43. Video now accounts for nearly half of all time spent on Facebook
Source: The Motley Fool
44. 500 million people view videos daily on Facebook
Source: Tubular Insights¹
45. 83% of US marketers are convinced that they can drive purchases with Facebook video content
Source: eMarketer¹
46. On average, Facebook videos with numbers in the title receive more views
Source: Wochit
47. Videos on Facebook have a 135% higher organic reach than photographs
Source: Emplifi
48. Facebook users examine video content 5x longer than they do static content
Source: Facebook
49. 83% of US marketers are confident in Facebook video ads driving purchases
Source: eMarketer²
50. 47% of Facebook users watch video advertising on the platform more than any other
Source: Small Biz Trends
Instagram Video Marketing Statistics
51. Instagram video posts get 2x as much engagement compared to other post types
Source: Search Engine Journal
52. Reels receive 22% more interaction than ordinary Instagram video posts
Source: Demand Sage
53. Video Posts Have The Highest Average Engagement Rate For Business Accounts
Source: Hootsuite³
54. In 2022, Instagram users spent 70% more time watching video content compared to 2017
Source: Growthoid
55. Sponsored video posts receive 3x more comments compared to sponsored picture posts
Source: Impact Plus
Linkedin Video Marketing Statistics
56. Live video posts receive 24x more comments on average
Source: LinkedIn¹
57. LinkedIn users are 20x more likely to reshare a post containing a video
Source: LinkedIn²
58. LinkedIn Live streams generate 7x more reactions and 24x more comments for brands than ordinary videos
Source: LinkedIn³
59. Video is LinkedIn’s fastest-growing format and five times more likely to start a conversation among LinkedIn members
Source: LinkedIn²
Twitter Video Marketing Statistics
60. Tweets with video attract 10x more engagements than those without
Source: Twitter¹
61. According to Twitter’s internal data, there are over 2 billion video views on Twitter each day, representing a 67% year-on-year increase
Source: Twitter¹
62. Video is Twitter’s fastest-growing ad format
Source: Twitter¹
63. 2 billion videos are watched on Twitter every day by its users
Source: Twitter¹
64. Twitter video ads can increase total video views by up to 95% and total video watch time by 84%
Source: Twitter²
Tiktok Video Marketing Statistics
65. The average organic reach for brand posts on TikTok is 118%. Compared to just 5.2% on Facebook
Source: Amplfuence
66. With every internet minute, 167 million TikTok videos are viewed
Source: Statista⁷
67. 55% of TikTok users have purchased something after seeing it on the app
Source: Student Beans
68. With an average engagement rate of 4.25%, TikTok is the highest compared to all major social media platforms
Source: Social Insider
69. In 2022, TikTok was the most downloaded app for mobile devices
Source: Statista⁸
70. The average TikTok member spends 95 minutes per day scrolling and watching videos on the app
Source: Statista⁹
71. TikTok was used by children 62% more than YouTube
Source: Qustodio
72. Women make up 54% of TikTok users
Source: Statista¹⁰
73. A macro-influencer’s TikTok post receives an average of 38,517 views
Source: Statista¹¹
74. TikTok’s CPM is half of Instagram’s, a third of Twitter’s, and 62% less than Snapchat’s
Source: Insider Intelligence²
75. 21% of global internet users regularly use TikTok
Source: HopperHQ
Live Video Statistics
76. By 2027, It’s estimated that the global live-streaming market will be worth over $247 Billion
Source: Vimeo
77. After watching a live video, 67% of viewers are more likely to purchase a ticket to an event
Source: Eventbrite
78. 80% of consumers prefer watching live video from a company over reading a blog post
Source: Vimeo²
79. 45% of individuals who follow brands want to see them produce more live video
Source: Sprout Social
80. 85% of YouTube users have watched a live stream event in the past year
Source: YouTube²
81. 300% increase in people incorporating YouTube into their “Morning Routine”
Source: Finance Online
Video Advertisement Statistics
82. People will skip your advertisement if you don’t grab their attention in the first five seconds
Source: Idea Rocket Animation
83. Advertisement videos have 27.4x more clicks than traditional banner ads
Source: Instapage
84. By the end of 2023, spending on internet video ads will reach $78.5 billion
Source: Statista⁴
Email Video Marketing Statistics
85. Including “video” in the subject line of your emails can boost open rates by 19%
Source: Campaign Monitor and The Manifest
86. Using videos within email content Increases click-through rates by 65%
Source: Campaign Monitor
87. Embedding video into your email content also reduces unsubscribes by 26%
Source: Campaign Monitor
88. 88% of marketers are happy with the ROI of their video marketing efforts on social
Source: Oberlo³
Website Video Marketing Statistics
89. The average conversion rate improvement for websites using video landing pages is 80%
Source: Business2Community and EyeViewDigital
90. Adding videos to landing pages used in PPC campaigns increases conversions by 130%
Source: Martech Zone
91. Relevant embedded video content can increase website conversions by 86%
Source: Hubspot²
92. Website Visitors Stay on landing pages containing a video 2.6x longer than pages without videos
Source: Wistia
93. Video content on eCommerce sites increases organic traffic to those sites by 157%
Source: eCommerce Nation
94. When compared to CTAs that were placed in banners, KISSmetrics improved its click rate by 380% by natively adding CTAs inside their video content
Source: Quick Sprout
95. Businesses that utilize videos as part of their marketing mix have an average website conversion rate of 4.8%, whereas organizations that don’t use videos only achieve an average of 2.9%
Source: Aberdeen Group
96. By using a story-led approach in its content marketing, Search Engine Watch was able to increase its website conversions by 30%
Source: Search Engine Watch¹
SEO Video Statistics
97. In Google, video results have a 50x higher chance of being ranked organically than text-based results
Source: Forrester
98. 94% of videos that rank in Google Search’s top three positions are hosted on YouTube
Source: Moz
99. 62% of Google’s searches return video results
Source: Search Metrics
100. 91% of businesses found that video helped increase web traffic
Source: Wyzowl²
Webinar Video Statistics
101. 95% of marketers claim that webinars are effective
Source: Hubspot¹
102. The average conversion rate for webinars is 55%
Source: Noisy Little Monkey
103. According to 70% of marketers, webinars are efficient at generating qualified leads
Source: Live Webinar
Brand Video Statistics
104. 91% of customers want to see more videos from the businesses they enjoy
Source: Wyzowl¹
105. 88% of B2B marketers agree that high-quality video strengthens their company’s reputation
Source: Content Marketing Institute
106. 82% of consumers report feeling more positive about a brand after viewing content created by them
Source: Demand Metric
107. 89% of people will buy from the brand after following them on social media
Source: Sprout Social
108. 91% of marketers feel the Covid-19 pandemic has made video more important for brands
Source: Wyzowl³
Video Sales And Conversions Statistics
109. 78% of video marketers say video has directly helped increase sales
Source: Wyzowl³
110. 2/3 people claim they’re more likely to make a purchase after watching a testimonial video
Source: Wyzowl⁴
111. 86% of marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019
Source: Hubspot¹
112. 79% of consumers claim that videos are a deciding factor in their purchasing decisions
Source: Hubspot¹
113. 84% of consumers agreed that watching a brand’s video persuaded them to purchase their product or service
Source: Optin Monster
114. When there is video involved, 57% of respondents feel more confident in their purchases
Source: Media Post
115. After viewing an explainer video, 88% of people carried out a purchase
Source: Wyzowl²
116. Marketing campaigns that include videos increase conversions by 34%
Source: Unbounce
117. 55% of shoppers globally say they use online video while actually shopping in-store to guide their purchasing decision
Source: Google³
118. 42% of people like testimonial videos because they show real customers with real success stories
Source: Wyzowl²
Product Video Statistics
119. Consumers who watch a product video are 144% more likely to buy than ones who don’t
Source: Neil Patel
120. Before making a purchase, 70% of B2B buyers will watch a product video
Source: Google⁷
121. 96% of marketers agree that videos help people understand their product or service better
Source: Hubspot¹
122. When learning about products or services, 72% of consumers prefer watching videos
Source: YouGov
123. 94% of consumers say they watch explainer films to understand more about products
Source: Hubspot⁵
124. Visitors who watch product videos are 73% more likely to buy the item advertised
Source: Hubspot⁴
Sources
- Aberdeen Group
- Adobe
- Adscholars
- Amplfuence
- Animoto¹
- Animoto²
- Business Insider
- Business2Community
- Campaign Monitor
- Cisco
- Content Marketing Institute
- Demand Metric
- Demand Sage
- eCommerce Nation
- eMarketer¹
- eMarketer²
- Emplifi
- Eventbrite
- EyeViewDigital
- Finance Online
- Forrester
- Global Web Index¹
- Global Web Index²
- Google¹
- Google²
- Google³
- Google⁴
- Google⁵
- Google⁶
- Google⁷
- Growthoid
- Hootsuite¹
- Hootsuite²
- Hootsuite³
- HopperHQ
- Hubspot¹
- Hubspot²
- Hubspot³
- Hubspot⁴
- Hubspot⁵
- Idea Rocket Animation
- Impact Plus
- Insider Intelligence¹
- Insider Intelligence²
- Instapage
- LinkedIn¹
- LinkedIn²
- LinkedIn³
- Live Webinar
- Market Splash
- Martech Zone
- Media Post
- Moz
- Neil Patel
- Next TV
- Noisy Little Monkey
- Oberlo¹
- Oberlo²
- Oberlo³
- Optin Monster
- Pew Research
- Pop Video
- Preply
- Quick Sprout
- Qustodio
- Search Engine Journal
- Search Engine Watch¹
- Search Metrics
- Skift
- Small Biz Trends
- Social Insider
- Sprout Social
- Startup Bonsai
- Statista¹
- Statista¹⁰
- Statista¹¹
- Statista²
- Statista³
- Statista⁴
- Statista⁵
- Statista⁶
- Statista⁷
- Statista⁸
- Statista⁹
- Student Beans
- The Manifest
- The Motley Fool
- Tubular Insights¹
- Tubular Insights²
- Twitter¹
- Twitter²
- Unbounce
- Vimeo
- Vimeo²
- Weidert
- Wikipedia
- Wistia
- Wochit
- Wyzowl¹
- Wyzowl²
- Wyzowl³
- Wyzowl⁴
- YouGov
- YouTube¹
- YouTube²
