It’s time to ignite your brand-building efforts with a personal brand video that will help you reach new audiences, establish credibility, and drive sales.
Because if you want cut-through online, video is key. It is, after all, the most engaged with type of content on the web – and the preferred medium for Gen Z and Millennials.
Covid-19 has played a role in this seismic sea change, too, with 96% of people saying the pandemic has increased the amount of video content they watch. In fact, we can get enough of it. For example, despite living in a ‘video world’, 9 out of 10 of us said we wanted even more video content from brands in 2021.
Snapshot
- Your personal brand is your reputation – it’s how you are perceived by others. One of the best ways to build a strong personal brand is to be consistent across all channels
- When creating a personal brand video remember to build your brand around what you’re interested in – and get to know your audience beforehand
- There are lots of different ways to tell your story: a success story; a failure story; a journey story; etc
Branding Is Essential For Differentiation And Being Remembered
Your personal brand is your reputation – it’s how you are perceived by others. One of the best ways to build a strong personal brand is to be consistent across all channels. This includes having a consistent voice, style, tone, and message.
Don’t try to reinvent yourself too much. Instead, stick to one persona and stay true to it.
Not only are people more than 6 times more likely to purchase from purpose-driven brands, but 86% of people say that authenticity is important when deciding which brands to support.
“Authenticity is important to customers who can tell when someone is putting on a front,” says Nindy Purba, Head of Content at Viddyoze.
How To Build A Personal Brand With Video
Personal brand videos help you connect with potential customers and drive sales. By showcasing your skills and knowledge, you demonstrate value and credibility. You also give them something to share with others.
A personal brand video is your hero piece of content that explains who you are, the unique journey you’ve taken to get to where you are today, and what your expertise is.
They’re usually short, around 2 minutes long, and contain a clear call to action (CTA). Here’s how to create one.
1. Build Your Brand Around What You’re Interested In
Most people remember brands based on their personalities first, not the products they sell or the services they offer.
So what does this mean? It means that if you want to be remembered for being someone who has a lot to offer, then you need to create a persona that is aligned with your interests, skills, and passions.
Know what you’re good at and how you can benefit others. If you know what you’re best at, then you can focus on building your professional network and creating products or services related to that.
2. Know Your Audience Before Creating A Personal Brand Video
To create a successful personal brand video, it’s vital to have a deep understanding of your target market. Who are they? Where do they hang out online? What problems do they struggle with? How would you solve their problems?
Knowing this gives you the opportunity to speak directly to them. It builds trust and allows them to relate to you.
3. Choose How To Tell Your Story
Once you have identified your USP, think about what type of story you want to tell. Is it a success story? A failure story? A journey story? Once you know what story you want to tell, you can begin to craft the narrative through video.
4. Get Creative With Your Script
A well-written script is essential for any kind of video production. But don’t just stick to the same old boring script. Go beyond the basics and write something that makes your video unique.
Include stories and anecdotes that connect with your audience and add personality to your video.
5. Use Graphics And Animations To Stand Out
People love visuals and graphics, especially when it comes to storytelling. Check out our customisable templates for an easy way to add high-quality animations and graphics to your next video.
Don’t forget to add text captions as well so that your viewers don’t miss anything important.
6. Film Your Personal Brand Story Video
The good news is that it doesn’t take much time or money to create an awesome personal brand story video that will help you get noticed by potential clients.
You’ll probably find that planning ahead is key to getting the most out of your time shooting your video.
Having a plan in place before you start filming helps you avoid wasting valuable time. “If you’re working with a videographer, it needs to be someone who understands who you are and can capture your identity,” says Nindy.
How Do I Brand My YouTube Channel?
“The whole point of any content platform is to build a community. And the way you do that on YouTube or any other channel is by posting high-quality content consistently,” says Nindy.
Anchor your page with a hero story, then build your brand video by video. The more you publish, the more people will start associating it with certain types of content.
Make it easy for fans and followers to find content by creating playlists and pay close attention to what is said in your comments. Finally, embed your videos into your website – put that teaser on the front page – and promote it on your other social platforms.
Examples Of Personal Brand Videos
Here are some of our personal brand videos, made with Viddyoze.
Joey Xoto, Viddyoze Co-Founder
https://www.youtube.com/watch?v=lNtUfUub_a4
Joey’s personal brand video shares the journey from being broke to building a successful startup.
Maiyah Kenz-Davies, Social and Digital Content Creator at Viddyoze
Maiyah’s personal brand video was filmed while traveling and does a great job of getting her personality across.
FAQ
1. How do you build a strong personal brand?
One of the best ways to build a strong personal brand is to be consistent across all channels. This includes having a consistent voice, style, tone, and message. Don’t try to reinvent yourself too much. Instead, stick to one persona and stay true to it.
If you don’t care about your personal brand, no one else will either. Your personal brand is your reputation. It is how you are perceived by others.
2. What is a personal brand video?
A personal brand video is an engaging piece of content that showcases your expertise.
They are usually short, around 2 minutes long, and contain a clear CTA. They are often filmed using a smartphone camera.
3. What should be in a personal brand video?
Your personal brand video should tell your audience who you are, why you’re special, and what makes you different from others. It should also give them something to take away so they remember you when they need help.
First, think about what you want to say. Then, think about the kind of person you are and what makes you unique.
4. How do I make a personal brand video?
You don’t have to hire someone else to create one for you. You can use your smartphone and one of Viddyoze’s templates to create your own. “Think about your narrative. You need to have a clear beginning, middle, and end,” says Nindy.
For more video marketing tips, check out these recent articles on our blog designed to help business owners and marketers make better videos in minutes:
- Why Every Business Needs to Market With Video In 2021 And Beyond
- Building, Maintaining and Protecting Your Brand Online
- 8 Of The Most Common Video Marketing Mistakes
- YouTube SEO: How to Optimize Your Videos and Boost Rankings
- How Videos Can Win You More Sales
Creating engaging videos doesn’t need to be hard. It’s time-consuming and expensive, and there are a lot of tools to learn if you want to do it well.
Viddyoze makes creating beautiful video animations easy, fast and affordable. With our simple platform, anyone can create professional-quality video animations in minutes without any technical skills or previous knowledge! Try it for yourself today.
