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How To Use Video Content This Christmas

A Christmas tree in the Viddyoze office – used to illustrate an article on how to use video content this Christmas

Christmas is the biggest period of the year for marketers. Think about it. It’s an all-out, no-holds-barred product promotion fest. This year alone, brands in the UK are expected to spend just shy of £8 billion on Christmas advertising.

And with consumers set to spend more than ever, too – the NRF forecasts it could be as high as $859 billion – it could be a big payday for businesses.

It’s why you need to have your Christmas marketing strategy ready and raring to go. Naturally, video should be a big part of that. With that in mind, here are 5 festive ideas to stick under your Christmas tree this year.

And remember, our YouTube channel and blog are absolutely crammed full of handy tips, technical advice, and updates on industry trends for your video marketing strategy, so don’t forget to check them out once you’ve read this article.

Recommended blog: learn how to create story driven content.

Shout About Your Christmas Sale With A Promo

Nothing says “Christmas” like a shameless promo video. In fact, it’s pretty much expected at this time of year. So, let those video marketing elves loose on your promos – it’s time to sleigh your competition.

There are no hard and fast rules for a festive sale promo. Just remember to make it fun, include the relevant information about your sale, and add in a clear call to action – oh, and a hefty discount helps. too.

A simple “thank you’ is the perfect way to create a personal connection with consumers

Once you’ve got your sale concept, go all out with the festive schtick – we’re talking Christmas music, snowmen, presents, Santa… honestly, you can never have too much.

Think of a video promo as a mini advert. It should be engaging and eye-catching, especially if you’re trying to grab a consumer’s attention from a busy social media feed. Animations are an awesome, easy way to create scroll-stopping videos. It can take as little as 2 minutes.

Say Thanks With A Festive Video

The end of the year is usually a time for reflection. A time to look back on the year and take stock. Make your customers a part of that with a festive “thank you” video.

After all, where would you be without the people buying your stuff?

It’s about showing your fun side and connecting with your audience

How you do this is up to you. You could shoot it as a personalized message from your CEO (Christmas jumper and Santa hat optional). Or you could make a short, animated Christmas card-style video.

A simple “thank you’ is the perfect way to create a personal connection with consumers. Plus, it reminds customers about your products in the long run up to Christmas. For the best results, combine it with your email marketing (as a GIF with a link to the video).

Recreate A Famous Christmas Movie Scene

Home Alone. Elf. Love Actually. A Christmas Carol. Even Die Hard.

The list of epic Christmas movies is pretty much endless. Why not recreate your favorite scene this Christmas? This idea isn’t about revenue, or product promotion – it’s about showing your fun side and connecting with your audience.

Make it funny with a parody, like Iron Bru’s cheeky version of The Snowman or the WWE’s take on “A Christmas Story”. Make it a bit emotive, like Now TV’s nod to Love Actually, which was released during last year’s not-to-festive pandemic Christmas, or The Sainsbury’s 1914 ad (okay, not a film, but you get the idea!).

Don’t Be A Scrooge – Do A Festive Giveaway

Tis the season of giving, so hand out a hefty dose of Christmas cheer with a festive giveaway of your own.

It really couldn’t be easier – just come up with a festive-themed idea, and start handing out those goodies! Stuck for inspiration? The 12 Days of Christmas (with a giveaway on each day) is a brilliant way to tap into festive tradition.

Consumers love brands that value the same things they do

Last year, for example, we gave people 12 days of unlimited access to the Viddyoze platform for just $12 – and it was a hit. The deal was great, the festive theme was on point and our social media campaign was tightly executed. Win-win.

Tempt Users With A Christmas Gift Guide

Make sure your products end up under as many Christmas trees as possible with a Christmas gift guide to your products or services.

There are loads of ways to approach this one.  Here are just a few ideas:

  1. Give your usual product video a Christmas makeover with some festive animations
  2. Make a guide that explains who would love your products – a sort of personality-themed gift guide
  3. Make a budget-themed gift guide, from cheapest to most expensive

In practical terms, a “gift guide” isn’t too different from a product video or product showreel. For tips on making those, check out this video.

Make Sure You End Up On Your Customers’ Nice List This Christmas

Christmas is a time for making people happy – and that should be the ultimate goal of your video marketing content. Consumers love brands that value the same things they do – and who doesn’t love Christmas? Just look at John Lewis – its videos have become so famous, the release is a Christmas event in itself!

The point is you don’t need a massive budget to make effective Christmas content. Just be sure to tap into the holiday’s sentiment – joy, generosity, family… – and you’ll be on to a winner.

If you need some help with creating video content this Christmas, we’re here for you. We’ve got a range of Christmas templates that will get you on Santa’s nice list for sure. Find out more here.

P.s. If you’re organizing a live event you need to check out our guide on using video marketing to drive ticket sales.

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