Login

Home » Blog » 124 Statistics On Video Marketing
Home » Blog » 124 Statistics On Video Marketing

124 Statistics On Video Marketing

Image of a hand holding a phone displaying Instagram's homepage

Editor’s Pick: Most Eye-catching Statistics

  • Online videos reach 92% of global Internet users (Source: Statista¹)
  • 91% of customers want to see more videos from the businesses they enjoy (Source: Wyzowl¹)
  • 87% of video marketers said they make a profit from their efforts (Source: Startup Bonsai)
  • Video posts on social media are shared 1200% more than text and image posts combined (Source: Market Splash)
  • 93% of brands have generated a new customer from their video content on social media (Source: Animoto¹)
  • Between 2015 and 2017, over 50,000 years of product reviews were watched on YouTube (Source: Google⁶)
  • Advertisement videos have 27.4x more clicks than traditional banner ads (Source: Instapage)
  • The average conversion rate improvement for websites using video landing pages is 80% (Source: Business2Community and EyeViewDigital)

 

General Video Marketing Statistics

1. Video is used as a marketing tool by 86% of companies, and that percentage is increasing each year

Source: Hubspot¹

2. According to 92% of marketers, video provides the best return on investment for their marketing campaigns

Source: Wyzowl¹

3. 2/3 small businesses utilize digital advertising to gain new customers

Source: Google¹

4. 67% of marketers produce weekly video content

Source: Weidert

5. 87% of video marketers said they make a profit from their efforts

Source: Startup Bonsai

6. 96% of consumers claim to watch explainer videos

Source: Wyzowl²

7. Video retention rates have been growing by 11% year-on-year

Source: Adobe

8. 85% of marketers say that video is an effective way to get attention online

Source: Animoto¹

9. 92% of mobile video viewers watch without sound

Source: Next TV

10. 50% of Americans watch content with subtitles

Source: Preply

11. 66% of event planners use video in their marketing strategy

Source: Skift

12. Audiences retain 95% of the information when watching a video versus 10% when reading the same information in text

Source: Pop Video

13. The human mind is 22x more likely to remember facts when presented within a story format

Source: Wikipedia

 

Online Video Consumption Statistics

14. In 2022, video streaming and downloads accounted for 82% of global internet traffic

Source: Cisco

15. The average person consumes 100 minutes of online video per day

Source: Oberlo¹

16. Online videos reach 92% of global Internet users

Source: Statista¹

17. The amount of time individuals have spent watching unboxing videos on their phones is equivalent to watching “Love Actually” more than 20 million times

Source: Google²

18. In 2021, American adults watched 149 minutes per day of digital video and 167 minutes per day of TV video content

Source: Statista²

19. 75% of adults in the US consume up to two hours of short-form digital video content every day

Source: Insider Intelligence¹

20. 85% of internet users in the US watch video online

Source: Statista³

21. People watch six hours and 48 minutes of video on the internet per week, on average

Source: Oberlo²

 

Social Media Video Marketing Statistics

22. Video posts on social media are shared 1200% more than text and image posts combined

Source: Market Splash

23. 93% of brands have generated a new customer from their video content on social media

Source: Animoto¹

24. 91% of marketers are satisfied with the ROI of video marketing on social media

Source: Animoto¹

25. 73% of social media users want to see ‘entertaining videos’ when logging into their preferred platform

Source: Adscholars

26. 63% of marketers say that video generates the best ROI on social media

Source: Animoto²

27. 50% of consumers prefer video content on social media

Source: Sprout Social

28. 54% of users rely on social media to research products

Source: Global Web Index²

29. 64% of those surveyed stated they purchased something after watching a brand’s social media video

Source: Tubular Insights²

 

Youtube Video Marketing Statistics

30. 62% of people in the US YouTube users visit the platform every day

Source: Statista⁵

31. The average person spends 20 minutes per day on YouTube

Source: Hootsuite¹

32. 40% of surveyed consumers worldwide claim to have bought things they came across on YouTube

Source: Google⁴

33. 51% of UK/US consumers use YouTube to find products to buy

Source: Global Web Index¹

34. 83% of consumers go to YouTube as their preferred destination for video content

Source: Hubspot³

35. 70% of YouTube viewers watch videos to “help [them] with a problem”

Source: Google⁵

36. The number of channels that earn $10,000 per year (or more) on YouTube grew by 50%, year on year

Source: YouTube¹

37. 80% of US parents with kids under 11 say their children watch YouTube

Source: Pew Research

38. Between 2015 and 2017, over 50,000 years of product reviews were watched on YouTube

Source: Google⁶

39. 29% of marketers found YouTube’s skippable video ads most effective

Source: Statista⁶

40. 89% of video marketers plan to include YouTube in their video marketing strategy this year

Source: Wyzowl²

41. 50.9% of B2B decision-makers use YouTube to research their purchases

Source: Hootsuite²

 

Facebook Video Marketing Statistics

42. Every day, Facebook videos receive at least 8 billion views

Source: Business Insider

43. Video now accounts for nearly half of all time spent on Facebook

Source: The Motley Fool

44. 500 million people view videos daily on Facebook

Source: Tubular Insights¹

45. 83% of US marketers are convinced that they can drive purchases with Facebook video content

Source: eMarketer¹

46. On average, Facebook videos with numbers in the title receive more views

Source: Wochit

47. Videos on Facebook have a 135% higher organic reach than photographs

Source: Emplifi

48. Facebook users examine video content 5x longer than they do static content

Source: Facebook

49. 83% of US marketers are confident in Facebook video ads driving purchases

Source: eMarketer²

50. 47% of Facebook users watch video advertising on the platform more than any other

Source: Small Biz Trends

 

Instagram Video Marketing Statistics

51. Instagram video posts get 2x as much engagement compared to other post types

Source: Search Engine Journal

52. Reels receive 22% more interaction than ordinary Instagram video posts

Source: Demand Sage

53. Video Posts Have The Highest Average Engagement Rate For Business Accounts

Source: Hootsuite³

54. In 2022, Instagram users spent 70% more time watching video content compared to 2017

Source: Growthoid

55. Sponsored video posts receive 3x more comments compared to sponsored picture posts

Source: Impact Plus

 

Linkedin Video Marketing Statistics

56. Live video posts receive 24x more comments on average

Source: LinkedIn¹

57. LinkedIn users are 20x more likely to reshare a post containing a video

Source: LinkedIn²

58. LinkedIn Live streams generate 7x more reactions and 24x more comments for brands than ordinary videos

Source: LinkedIn³

59. Video is LinkedIn’s fastest-growing format and five times more likely to start a conversation among LinkedIn members

Source: LinkedIn²

 

Twitter Video Marketing Statistics

60. Tweets with video attract 10x more engagements than those without

Source: Twitter¹

61. According to Twitter’s internal data, there are over 2 billion video views on Twitter each day, representing a 67% year-on-year increase

Source: Twitter¹

62. Video is Twitter’s fastest-growing ad format

Source: Twitter¹

63. 2 billion videos are watched on Twitter every day by its users

Source: Twitter¹

64. Twitter video ads can increase total video views by up to 95% and total video watch time by 84%

Source: Twitter²

 

Tiktok Video Marketing Statistics

65. The average organic reach for brand posts on TikTok is 118%. Compared to just 5.2% on Facebook

Source: Amplfuence

66. With every internet minute, 167 million TikTok videos are viewed

Source: Statista⁷

67. 55% of TikTok users have purchased something after seeing it on the app

Source: Student Beans

68. With an average engagement rate of 4.25%, TikTok is the highest compared to all major social media platforms

Source: Social Insider

69. In 2022, TikTok was the most downloaded app for mobile devices

Source: Statista⁸

70. The average TikTok member spends 95 minutes per day scrolling and watching videos on the app

Source: Statista⁹

71. TikTok was used by children 62% more than YouTube

Source: Qustodio

72. Women make up 54% of TikTok users

Source: Statista¹⁰

73. A macro-influencer’s TikTok post receives an average of 38,517 views

Source: Statista¹¹

74. TikTok’s CPM is half of Instagram’s, a third of Twitter’s, and 62% less than Snapchat’s

Source: Insider Intelligence²

75. 21% of global internet users regularly use TikTok

Source: HopperHQ

 

Live Video Statistics

76. By 2027, It’s estimated that the global live-streaming market will be worth over $247 Billion

Source: Vimeo

77. After watching a live video, 67% of viewers are more likely to purchase a ticket to an event

Source: Eventbrite

78. 80% of consumers prefer watching live video from a company over reading a blog post

Source: Vimeo²

79. 45% of individuals who follow brands want to see them produce more live video

Source: Sprout Social

80. 85% of YouTube users have watched a live stream event in the past year

Source: YouTube²

81. 300% increase in people incorporating YouTube into their “Morning Routine”

Source: Finance Online

 

Video Advertisement Statistics

82. People will skip your advertisement if you don’t grab their attention in the first five seconds

Source: Idea Rocket Animation

83. Advertisement videos have 27.4x more clicks than traditional banner ads

Source: Instapage

84. By the end of 2023, spending on internet video ads will reach $78.5 billion

Source: Statista⁴

 

Email Video Marketing Statistics

85. Including “video” in the subject line of your emails can boost open rates by 19%

Source: Campaign Monitor and The Manifest

86. Using videos within email content Increases click-through rates by 65%

Source: Campaign Monitor

87. Embedding video into your email content also reduces unsubscribes by 26%

Source: Campaign Monitor

88. 88% of marketers are happy with the ROI of their video marketing efforts on social

Source: Oberlo³

 

Website Video Marketing Statistics

89. The average conversion rate improvement for websites using video landing pages is 80%

Source: Business2Community and EyeViewDigital

90. Adding videos to landing pages used in PPC campaigns increases conversions by 130%

Source: Martech Zone

91. Relevant embedded video content can increase website conversions by 86%

Source: Hubspot²

92. Website Visitors Stay on landing pages containing a video 2.6x longer than pages without videos

Source: Wistia

93. Video content on eCommerce sites increases organic traffic to those sites by 157%

Source: eCommerce Nation

94. When compared to CTAs that were placed in banners, KISSmetrics improved its click rate by 380% by natively adding CTAs inside their video content

Source: Quick Sprout

95. Businesses that utilize videos as part of their marketing mix have an average website conversion rate of 4.8%, whereas organizations that don’t use videos only achieve an average of 2.9%

Source: Aberdeen Group

96. By using a story-led approach in its content marketing, Search Engine Watch was able to increase its website conversions by 30%

Source: Search Engine Watch¹

 

SEO Video Statistics

97. In Google, video results have a 50x higher chance of being ranked organically than text-based results

Source: Forrester

98. 94% of videos that rank in Google Search’s top three positions are hosted on YouTube

Source: Moz

99. 62% of Google’s searches return video results

Source: Search Metrics

100. 91% of businesses found that video helped increase web traffic

Source: Wyzowl²

 

Webinar Video Statistics

101. 95% of marketers claim that webinars are effective

Source: Hubspot¹

102. The average conversion rate for webinars is 55%

Source: Noisy Little Monkey

103. According to 70% of marketers, webinars are efficient at generating qualified leads

Source: Live Webinar

 

Brand Video Statistics

104. 91% of customers want to see more videos from the businesses they enjoy

Source: Wyzowl¹

105. 88% of B2B marketers agree that high-quality video strengthens their company’s reputation

Source: Content Marketing Institute

106. 82% of consumers report feeling more positive about a brand after viewing content created by them

Source: Demand Metric

107. 89% of people will buy from the brand after following them on social media

Source: Sprout Social

108. 91% of marketers feel the Covid-19 pandemic has made video more important for brands

Source: Wyzowl³

 

Video Sales And Conversions Statistics

109. 78% of video marketers say video has directly helped increase sales

Source: Wyzowl³

110. 2/3 people claim they’re more likely to make a purchase after watching a testimonial video

Source: Wyzowl⁴

111. 86% of marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019

Source: Hubspot¹

112. 79% of consumers claim that videos are a deciding factor in their purchasing decisions

Source: Hubspot¹

113. 84% of consumers agreed that watching a brand’s video persuaded them to purchase their product or service

Source: Optin Monster

114. When there is video involved, 57% of respondents feel more confident in their purchases

Source: Media Post

115. After viewing an explainer video, 88% of people carried out a purchase

Source: Wyzowl²

116. Marketing campaigns that include videos increase conversions by 34%

Source: Unbounce

117. 55% of shoppers globally say they use online video while actually shopping in-store to guide their purchasing decision

Source: Google³

118. 42% of people like testimonial videos because they show real customers with real success stories

Source: Wyzowl²

 

Product Video Statistics

119. Consumers who watch a product video are 144% more likely to buy than ones who don’t

Source: Neil Patel

120. Before making a purchase, 70% of B2B buyers will watch a product video

Source: Google⁷

121. 96% of marketers agree that videos help people understand their product or service better

Source: Hubspot¹

122. When learning about products or services, 72% of consumers prefer watching videos

Source: YouGov

123. 94% of consumers say they watch explainer films to understand more about products

Source: Hubspot⁵

124. Visitors who watch product videos are 73% more likely to buy the item advertised

Source: Hubspot⁴

 

Sources

Continued Reading
5 Best Free AI Tools for Social Media in 2024
5 Best Free AI Tools for Social Media in 2024

Social media has become the heart of modern marketing, and everyone’s looking for ways to make their content stand out. In 2024, AI tools have made it easier than ever to create engaging, high-quality content without needing to be a design or tech expert. Even better,...

The Ultimate Guide to YouTube Intro Templates
The Ultimate Guide to YouTube Intro Templates

YouTube is packed with creators trying to stand out, and a solid intro video can make a huge difference. A well-made intro sets the tone, introduces your brand, and gets your viewers excited. But creating an intro from scratch might sound tricky, especially if you’re...