No great business should ever follow the crowd. If they did, Apple might never have rebounded and Microsoft may never have come to be, it seems, the default operating system for most personal computers.
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How Videos Can Win You More Sales
A well-produced video looks impressive. And it can certainly capture and hold attention. But can it actually win you more sales? That’s often what the head honchos want to know. What’s the verifiable ROI? To what extent will it boost the bottom line? Will it result in more conversions?
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Video Ads: Accept Things Will Break – Just Be Sure To Fix ‘Em
No matter how good your site is, how much time you invest in the customer journey, or how excellent your video ads are, at one time or another, something, somewhere is going to break. Ultimately, the important thing is how quickly you react – and fix it before it becomes a huge problem.
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Paid Advertising: Know Your Numbers
Over the last 12 or so months, we’ve seen a lot of numbers. And we like to think we’ve gotten pretty good at counting them, figuring out where they’re coming from and understanding what they mean to our business long term. Here’s how we got there.
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How Artificial Intelligence Has (And Will) Revolutionize Video Marketing
From tapping into niche target markets and creating hyper-personalized content that drives up engagement to nailing that elusive ROI, there are all sorts of ways that AI tools can – and will – take video marketing to the next level.
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The Importance Of Being Everywhere: Our Cross-Platform Ad Strategy
To get the best out of your digital advertising, you have to be everywhere. In internet terms, that generally means two places: Facebook and Google. Here’s how we did it.
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The Digital High Street
In an increasingly online world, a new digital high street has emerged. And video is driving the change. Find out what this means for your business or organization.
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Building, Maintaining And Protecting Your Brand Online
Think of all the feedback your brand receives from your online activity: the likes, the reviews and the comments. Everything from glowing praise to scathing criticism. It’s all out there, in the open, for all to see.
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Scaling Up: When Things Are Working, They’re Working For A Reason
The message is simple – if you’re prepared to act when things are going well, even better things can happen. If we can do it, so can anybody.
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When It Comes To Paid Ads: Test, Test, Test
Pretty much everything we do from a paid ads perspective is the result of a test. In this article, we look at what the involves.
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