No matter your industry, video is the future of marketing. By the end of 2022 alone, 82% of internet traffic will come from video, according to Cisco.
Simply put, if you’re not using video, you’re at a serious disadvantage to your competition.
For small dental practices, shifting to a digital strategy can be tough. But getting started with dental video marketing doesn’t have to be like pulling teeth. In this comprehensive guide, we’re going to walk you through the basics. By the end of this blog, you’ll understand:
- Which types of videos to create for your dental business
- A whole host of video marketing best practices, tips, and advice
- Where and when to post your content to achieve the best results
So, why us? Well, we’re Viddyoze, and video is our business. We help all types of small firms – from dental businesses to lawyers – harness the power of simple animated videos to grow, raise awareness and win new customers.
- The Benefits Of Video For Dentists
- 3 Principles You Must Convey In Every Dental Video
- Video Content Ideas For Dental Practices
- How To Easily Create Professional Dental Videos
- Strategies For Promoting Your Videos On Social Media
- Other Places To Post Your Videos (So That Potential Clients See Them)
- Examples Of Great Dental Videos
The Benefits Of Video For Dentists
Dental video marketing has tons of benefits for small firms. The stats speak for themselves: 85% of the US’s internet audience now watches video online, according to Statista.
Effective dental marketing videos can also help you to:
- Increase brand awareness
- Find more leads and win new patients
- Retain existing patients
- Solidify your reputation and inspire more trust in potential customers
Most dental practices tend to stick to tried and tested marketing efforts, such as local advertising, word of mouth, and hand-out leaflets. With a digital video marketing strategy, you can outmaneuver your competition and grow your business.
3 Principles You Must Convey In Every Dental Video
Making dental marketing videos from scratch might sound tough – but it doesn’t have to be. Stick to these 3 proven principles, and you’ll hit the ground running.
Just remember: Every dental marketing video you create should contain ALL 3 of the following steps. Think of it like a checklist. Miss one step and your content won’t perform to its maximum potential.
1. Showcase Your Professionalism & Expertise
Professional content is absolutely essential for dental practices. As a dentist, no doubt you pride yourself on your high standards and expertise. This must come across in your dental video content, too.
Think of it like this. Your patients want to feel like they’re in safe hands, they’re trusting you to potentially operate inside their mouth, after all.
If they have any inclination that you’re inexperienced, dispassionate about your work, or operate in poor-quality facilities, it’s unlikely they’ll choose your dental surgery.
Hence, it’s imperative that you use your dental video marketing to inspire consumer confidence in your practice. Your videos should be focusing on alleviating the concerns of your potential patients and reassuring them that they’re making the right choice by choosing you.
You can do this in your content by:
- Establishing your authority by talking about your background, so that people recognize that you’re the expert in root canals, tooth fillings, or cosmetic dental surgery!
- Explaining what to expect on the day of the procedure – no surprises leaves to calmer and more willing participants
- Giving a guided tour of your facilities and equipment to highlight it’s cleanliness and modern standards
2. Display Empathy & Understanding
As an experienced dentist, you know better than anyone that dental health can be a sensitive issue. No doubt, your bedside manner, and in-person consultation skills are on point. But to win new customers, your dental videos must convey the same sense of empathy and understanding.
Just take what you already know, and transfer that to your dental practice videos. For example, if you’re creating videos for cosmetic treatments, such as tooth bleaching or dental veneers, ensure that your content strikes the right tone.
At the end of the day, most consumers (and dental patients are no different here) go with brands that they feel understand their problems. Create videos that show you help and the new clients will start rolling in.
3. Call Your Watchers To Action
There’s nothing wrong with telling your viewers what to do at the end of a video. In fact, most of them won’t have a clue what you expect of them, so it’s important to tell them with a strong CTA (call to action).
Essentially, this is a button or banner that directs potential patients to the next phase of the marketing funnel. For a dental marketing video, it could be any of the following:
- “Book your free consultation!”
- “Fix your smile today!”
- “Get rid of your toothache now!”
Simple and effective, CTAs really do improve video performance. KISSmetrics found that a CTA within a video saw an increased click rate of 380%, when compared to banner CTAs placed elsewhere on the same landing page.
Video Content Ideas For Dental Practices
What To Expect On The Day Videos
Fear of the dentist isn’t an urban myth – it’s a real thing, with around 60% of patients suffering from “dental anxiety”, according to one respected study.
Take the stress out of the situation by creating a friendly “walk through” video. A good idea could be to film the whole thing, from the receptionist’s desk to the dentist’s chair, in the first person.
Fun videos like this are a great way to stand out from other dental practices while giving potential patients valuable information about your dental practice.
Explainer Videos For Each Product Offering
From routine checkups to root canals, dental practitioners offer a lot of different products and services. Make sure your patients know exactly which service they need with a short explainer.
For each service, tell the viewer why it’s important, and what the expected results should be, and provide a short walk-through of the procedure itself.
Share these videos on social media to drum up some demand. At the same time, be sure to host them on your website, and boost your organic traffic.
Hygiene & Dental Care Tips
Over a quarter of American adults suffer from untreated tooth decay, according to the Center for Disease Control and Prevention.
Clearly, there’s a dearth of useful dental care content out there right now. Using your expertise, you could fill that gap with a series of short, simple hygiene videos.
Not only is this a great way to build your brand as a thought leader (a respected expert in the dental field), it inspires trust from potential patients. Plus, as the stats show, there’s a real need for this content in the US.
Testimonial videos are word-of-mouth advertising for the digital age. After all, what better way to showcase your work than happy, smiling people with incredible teeth?
Once again, this type of dentist’s video help build trust, empathy, and credibility – all of which are invaluable for a small dental practice looking to win new business.
Take your testimonials one step further with “before” and “after” shots of particularly successful procedures. Just remember to get your patient’s permission before you include them in your dental video marketing.
If you’ve been in the dentistry game a while, it’s likely you’ve found yourself answering some common questions over and over again.
So, why not make some of those FAQs and turn them into video marketing? Not only is this great for thought leadership and social media, but it also helps your website’s organic traffic, too.
In fact, hosting videos on landing pages can seriously increase your ranking power. Forrester found that Google is 50x more likely to rank a video than a text-based alternative.
In a highly-qualified profession like dentistry, selling your people is just as important as selling your services.
The aim here is to put a human, personal touch on your content. It helps consumers buy into your business, building trust and easing anxiety.
This type of dental video marketing can be very simple. Using an interview format, ask each of your staff members to explain a little bit about themselves, including their expertise, experience, and personal lives (hobbies add a real human touch).
At the end of each profile, add a short “contact me” CTA to help convert leads.
How To Easily Create Professional Dental Videos
Video marketing is no longer a “nice to have” for small businesses, it’s a must in today’s modern world where most consumers discover brands for the first time via social media platforms.
The truth is, if you want to get the word out about your services, you need to create marketing assets which your customers want to engage with (that’s video) and makes them understand the value you provide (video again).
Any dental practice which has been slow to embrace video marketing is losing customers to it’s competitors. It’s that simple.
But don’t panic! There’s an easy way to get started video marketing your business.
Viddyoze allows you to make high-quality, professional video content with no previous video-making experience. All you need to do is sign up to our online video maker, choose a template from our library, customize it with your messaging and branding, then download and post
We have thousands of templates, specially designed to promote your services and dental practice. Whether you want to create explainer videos, testimonials, or “what to expect on the day” videos – we have the perfect template for you.
Watch the video below for more information or click here to get started winning new customers for your business.
Strategies For Promoting Your Videos On Social Media
When it comes to dental advertising, social media marketing is a must for your dental clinic. Why? Because that’s where your patients hang out – and they appreciate you being there, too.
Dental experts who posted on social media platforms were seen as more caring towards patients, according to Dentavox.
With that in mind, we’ve created three strategies for TikTok, Instagram, and Facebook, plus a host of ideas for each social media platform.
Dental Office TikTok Ideas
TikTok’s organic reach is nothing short of phenomenal. Tag reports that brands can average up to 118% on the platform – which is unheard of on social media.
It’s also the best place to target younger patients, with 37 million Gen Z (aged 18 to 24) users on TikTok in the US alone.
The type of content that works best here is short, funny, and irreverent. TikTok is much more upbeat than other platforms, with particular emphasis placed on hashtags. For a dental practice, we recommend posting all your videos with either of the following: #lifehacks or #learnontiktok.
In terms of TikTok marketing ideas, here’s what we recommend:
- Patient Smile Reveals – a short video showing off the pearly whites of a patient post-procedure.
- Before And After Videos – show your audience just how good your work is with a promo of a patient’s teeth before and after you’ve helped.
- Challenge Videos – challenges are huge on TikTok so try to capitalize on something relevant to dental hygiene, e.g., 10-day brushing challenge, 10-day dental floss challenge.
- Daily Hygiene Tips – how to brush your teeth properly, how to floss properly, etc.
Instagram Reels For Dentists
Instagram’s answer to TikTok, Reels is another crucial place for you to share your dental content. Studies show that with consistent posting, you can increase followers and organic reach, and boost your overall IG performance.
The videos here are limited to 60 seconds – so they’re even shorter than TikTok, which has a 10-minute limit. Hashtags are important for marketing on Reels too and we recommend the following: #reels, #reelsinstagram, #reelsvideo, #videoftheday.
As these social media platforms are so similar in terms of style and audience, you can share the same types of video marketing on each.
Here are a few additional ideas for Instagram to help keep things fresh:
- Dental Awareness Videos – scare your users into action with a video of tooth loss or gum disease.
- Behind The Scenes Videos – a day in the life of a dental specialist, behind-the-scenes preparations for well-known dental procedures, etc.
- Product Reviews On Consumer Dental Products – deep dive into products such as toothbrushes, toothpaste, and dental floss, and explain which is best.
Advertising Your Clinic With Facebook Ads
To get ahead on Facebook, you’ll need to spend a little more than the other two platforms we’ve mentioned.
With a pitiful organic reach of 5%, advertising is the only real way to generate awareness or attract new customers on this platform.
To help get your Facebook page seen by other patients, we’ve put together a simple ad campaign checklist for attracting new customers.
- Create a video that introduces your practice, the problems you solve, and the procedures you offer
- Target people in your local area – don’t waste money on people who are too far away from our clinic
- Target the right age demographic – anyone under 18 can be removed.
- Create a Facebook lead capture form. This allows people to enquire without leaving the platform, which improves the completion rate
- Keep trying new ad creative (different videos, images, etc) until you get the best ROI
Other Places To Post Your Videos (So That Potential Clients See Them)
Google My Business
Dentistry is a local game. Most people don’t want to travel too far for a check-up, so any content you create needs to land in front of a nearby audience.
Therefore, Google My Business is an absolute must for dental industry professionals. This allows your business to appear in local search results, such as “dentists near me”.
For that to work, you need a fully optimized account. That means including all the important information about your company, including office address, a contact number, opening times, busiest times, and so on.
To make your listing extra convincing, embed some of the video ideas we’ve mentioned above into your profile.
With 2 billion active users, YouTube is the place to focus your video content.
For the best results, optimize all videos according to the platform’s SEO principles, and improve your chances of pulling in organic inquiries. Best practice includes optimized titles (include your main keyword), optimized descriptions (again, include your major keywords here), and subtitles.
We also recommend creating your own YouTube channel, as it adds credibility to your brand, and makes you easier to contact.
It’s 2022. If you don’t have your own website, you’re seriously behind the times!
First of all, this is where your videos should be sending viewers. Each call to action should link to the relevant website page for that service or query. Secondly, web pages that host video have a high conversion rate (up to 130% more, according to Imavex), and rank higher for SEO.
Any Association Profiles Or Directories
If you’re a member of a professional association, such as, The American Dental Association in the US or The British Dental Association in the UK, try uploading a video to your profile.
While new patients won’t be able to see these profiles, it will boost your online presence and help you to stand out among your peers. Just make sure any dental marketing video you upload here is suitably professional – funny might not be the way to go here!
Examples Of Great Dental Videos
How To Brush Your Teeth MCM
Viewed 4.5 million times in just 4 years, this video shows just how powerful a simple tutorial for dental hygiene can be. Sure, the animations look seriously dated, but, at the end of the day, the content does what it says on the tin: it clearly shows the viewer how to brush their teeth properly. Simple, effective, and popular.
Best Dental Experience: Patient Testimonial
A simple, professional approach to the patient testimonial, this short video is effective because it’s subtle, human, and, most importantly, believable. The video is also engaging, splicing a straight patient interview, with footage of his consultation and procedure. For dentists without tons of excess spending, this is a great showcase of dental marketing done well on a budget.
Teeth Whitening At The Dentist | Fastest Way To Whiten Your Teeth
Teeth Talk Girl is a great example of fun, educational dental marketing. Her channel has over 270k subscribers, and it’s largely because of videos like this. With herself as the focus, this explainer shows the audience exactly what to expect from a teeth whitening procedure, step by step. Similar to the video above, this piece of content doesn’t take a huge budget, either.
So there you have it. For dental practitioners looking to grow their client base and win new patients, video marketing is simply a must for 2022.
As we’ve outlined in this guide, success with video takes a combination of creativity, strategy, consistency, and quality – and we can help you with all four.
With Viddyoze, you can create professional promotional videos quickly and easily. We have tons of specialist templates designed to work for dental practitioners, dental health experts, and other dental industry specialists.