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How to Make an Explainer Video That Goes Viral

Creating a viral explainer requires creativity, strategy, and a bit of luck. It sounds challenging, but it’s rewarding. Thanks to the following tips and an online explainer video maker, you don’t need to be a pro filmmaker or have a big budget to get started.

In this blog post, we’ll cover the steps to creating an engaging explainer video that has the potential to go viral.

Know Your Audience

First, it’s important to understand who you’re talking to before creating your videos. Tailor your content to your audience’s needs for a more relatable and engaging video. Here are some audience steps to remember:

  1. Create Personas: Create personas to understand your audience. For example, a small business owner, Sarah, struggles with time management and needs an efficient, cost-effective solution.
  2. Engage Online: Join online forums and social media groups and pay attention to recurring themes and questions relevant to you and your industry.
  3. Surveys and Feedback: Communicate directly with your audience, asking about their likes, dislikes, and challenges. Use their responses to form relevant content.
  4. Analyze Past Content: Use analytical tools to review which of your previous posts and videos have the best engagement and why they performed so well.

The more you understand your audience, the better you can connect with them and create useful video content, increasing the chances of your video going viral.

explainer video maker

Craft a Compelling Script

Your script is the foundation of your explainer video. Follow this structure to increase your chances of your video going viral:

  1. Hook: The hook is your chance to immediately grab your viewer’s attention. The goal is to make them curious enough to keep watching. Try a question like “Did you know 60% of small businesses fail within the first year?”.
  2. Problem: clearly articulate the problem your audience is facing. This should resonate with their experiences and validate their challenges. Make it relatable, such as, “As a small business owner, managing finances can be overwhelming and time-consuming.”
  3. Solution: Introduce your product/service as the solution. Be clear and concise about what your solution is and how it works.
  4. Benefits: Go beyond features and focus on how it improves the user’s life or business. For example, “Not only does our software save you time, but it also reduces errors, helps you make better financial decisions, and ultimately grows your business.”
  5. Call to Action: End with a clear and compelling call to action. For instance, “Click the link below to start your free trial and see how our software can transform your business today!”

Keep it engaging and ensure each part outlined above flows logically. Your script is the blueprint for your video’s success, so make it count.

viral explainer video

Keep it Short

Aim for your explainer video to be between one and two minutes long. Shorter videos maintain interest and are more likely to be watched fully.

  1. Retention Rates: Shorter videos are more likely to be watched all the way through.
  2. Clear Messaging: You have limited time, so focus on the core message and eliminate fluff.
  3. Better Engagement: Respect your audience’s time. They’re more likely to respond positively if you give them the information they want in as little time as possible.

Use Clear, Engaging Visuals

Visuals are crucial for explainer videos. Tools like Viddyoze, an explainer video maker, can help you easily create professional visuals.

  1. Simplify Complex Ideas: Diagrams, flowcharts, and infographics can break down intricate concepts into easy-to-understand visuals.
  2. Show, Don’t Just Tell: Use screen recordings and demos. Use screen recordings, product demos, or real-life footage to demonstrate how your product works and its impact.
  3. Consistency: Use consistent style and branding throughout your video. This includes colors, fonts, and animation styles. Viddyoze helps you set up your brand visuals quickly.
  4. Variety: Mix up the types of visuals you use to maintain viewer interest. Combine animations, live-action shots, text overlays, and motion graphics to create a dynamic viewing experience.
  5. Timing: Make sure your visuals are well-timed with your script: sync animations and transitions with key points in your narration.
explainer video

Optimize for SEO

Search engine optimization is crucial for getting your video discovered by your target audience. Consider the following to optimize your video:

  1. Title: Use a compelling, keyword-rich title like “How Our New Product Can Save You 5 Hours a Week – Explainer Video.”
  2. Description: Write a detailed, keyword-rich description with a summary, relevant links, and a call to action.
  3. Thumbnail: Create an appealing, relevant thumbnail that grabs attention and increases click-through rates.
  4. Social Sharing: Share your explainer video on all social media platforms tailored to each audience.
  5. Embed on Website: Place the video on relevant pages and blog posts.
  6. Email Newsletters: Include your video in newsletters to reach your audience directly.

Final Thoughts

Making a viral explainer video doesn’t have to be daunting. Follow the steps above to understand your audience, create a compelling script, keep it short, use engaging visuals with explainer video maker Viddyoze, and optimize your video for SEO, and you’ll boost your chances of going viral.

ptivate and inspire your audience.

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