No great business should ever follow the crowd. If they did, Apple might never have rebounded and Microsoft may never have come to be, it seems, the default operating system for most personal computers.

A well-produced video looks impressive. And it can certainly capture and hold attention. But can it actually win you more sales? That’s often what the head honchos want to know. What’s the verifiable ROI? To what extent will it boost the bottom line? Will it result in more conversions?

From tapping into niche target markets and creating hyper-personalized content that drives up engagement to nailing that elusive ROI, there are all sorts of ways that AI tools can – and will – take video marketing to the next level.