by Hollie Campbell | Jul 7, 2021 | Knowledge, Thought Leadership
No matter how good your website is, how much time you invest in the customer journey, or how excellent your video ads are, at one time or another, something, somewhere, is going to break. Think of all the millions of things that make a website work. So many moving...
by Hollie Campbell | Jun 16, 2021 | Knowledge, Thought Leadership
Grab your abacus, we’re talking numbers today. Yeah, we know, lots of people are freaked out by numbers, especially big ones, but when it comes to digital advertising, they are unavoidable (if you’re doing it right, that is). Over the last 12 or so months, we’ve seen...
by Hollie Campbell | May 27, 2021 | Knowledge, Thought Leadership
Time for a reality check. Most consumers who land on your website from an ad don’t buy a thing. In fact, only 2% are likely to make a purchase after that first interaction. The rest? Well, they take a little more persuading. And that’s something we learned back in...
by Hollie Campbell | May 6, 2021 | Knowledge, Thought Leadership
Think of all the feedback your brand receives from your online activity: the likes, the reviews and the comments. Everything from glowing praise to scathing criticism. It’s all out there, in the open, for all to see. This is the stuff that all future buyers will...
by Hollie Campbell | Apr 30, 2021 | Knowledge, Thought Leadership
At one point during the UK’s first lockdown, Viddyoze was averaging around 1,000 customers a day. This was the really crazy bit. The peak. The moment we knew something unexpected was happening. Looking back, the figures are pretty staggering. For example, on a single...
