The goal with brand storytelling is to connect with your target market and make them feel like they already know you. When you tell a story, you take a person through a series of events and emotions. You show them something happening as a way to explain what happened next. The viewer feels connected because they experience the same thing as you.
Brand storytelling videos can be used for any type of business. Brands that have developed successful brand storytelling programs include, to name but a few, Apple, Disney, Microsoft, Nike, Target, Starbucks, and Whole Foods.
The first step to creating great brand stories is choosing what kind of story you want to tell. You need to know exactly who you are talking to and what you want them to do after viewing your video.
Once you understand the purpose of your video, you can begin brainstorming ideas and thinking about which parts will work best.
There’s loads more information about when and how to use brand storytelling in our comprehensive guide How To Launch A Brand Successfully in 2022. If you’re not sure where to start, here are some good places.
How To Tell Your Brand Story With Video
1. Start With Why
Why does your company exist? What makes it different from the competition? What sets you apart from other businesses? If you don’t answer these questions, you won’t be able to build a strong relationship with your audience.
2. Know Your Audience
Who watches your videos? Are they male or female? Do they live in one city or across the country? What age group do they fall into? These answers will help you determine which types of content will resonate most with your viewers.
3. Understand Where They Live
Where do people go when they want to buy products similar to yours? Is there an app or website that helps them find the information they seek? Does their area have a local store where they can pick up your product?
Knowing this information will give you insight on how to reach out to your audience.
4. Identify Their Needs
Are they looking for inspiration? Do they want to learn more about your industry? What problems are they facing right now? Try to think of ways to address those issues by using video.
5. Create A Message That Will Stick
When you write a blog post, you have time to edit and proofread. But if you’re filming a video, you only have so much time to capture the perfect shot. Make sure that every part of your message is clear and concise.
6. Find Out What Makes Them Tick
People watch videos differently than they read text. People pay attention to things that move, light up, and sound interesting. Use these elements to your advantage by making your video entertaining, informative, and engaging.
7. Tell A Story
Your video needs to flow like a movie. Think about the plot and characters of a book or play before beginning production. This will help ensure that you put together a compelling story that keeps your audience glued to the screen.
8. Be Yourself
Don’t try to act like someone else. Instead, talk naturally and express yourself authentically. It might seem easier to copy someone else’s style, but it doesn’t work when you’re trying to establish relationships.
9. Keep It Short
You don’t want to bore your audience. Once you’ve finished shooting, trim down the footage until you have a short video that tells the whole story.
10. Test And Tweak
If possible, shoot multiple versions of your video. Ask friends and family members to sit down and watch your video. Then ask them to leave feedback on what worked well and what could be improved.
3 Video Templates To Level Up Your Brand Storytelling
Simple Modern Slideshow
Corporate Timeline Slideshow
For more video marketing tips, check out these recent articles on our blog designed to help business owners and marketers make better videos in minutes:
- How To Make Instructional Videos For Just About Anything
- How To Tell Your Brand Story With Video
- 9 Strategies To Establish Your Thought Leadership
- 15 Corporate Videos To Inspire Your Next Campaign
- Video Marketing For Lawyers
- Promoting Your Live Event With Video Marketing
- How Realtors Use Video Marketing To Sell Homes
Creating engaging videos doesn’t need to be hard. It’s time-consuming and expensive, and there are a lot of tools to learn if you want to do it well.
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