As a marketer, one of your main goals is to create a credible reputation for your brand in the eyes of customers. Educational video content plays a critical role in building strong brands.
Educational videos have been proven to make people interested in learning about certain topics. They’re perfect for businesses looking to educate prospects with a service or product, as well as making them great content marketing tools!
They can be used across various platforms as a part of your content marketing strategy. Whether you use YouTube, Vimeo or any of the many other video hosting websites.
There’s loads more information about when and how to use educational content in our comprehensive guide Marketing Funnel: The Types Of Videos That Work Well At Each Stage (Of The Customer Journey).
How To Create Awesome Educational Videos For Your Brand
1. Choose An Appropriate Topic
The first step to creating quality educational videos is choosing a subject matter that will interest viewers. It should be something they’re genuinely curious about. You don’t want to choose a topic that’s too broad or too narrow. And it has to be related to your niche – don’t forget that.
2. Create A Plan
Once you’ve chosen a topic, it’s time to start planning where to go from there. What do you want to achieve? How long would you like this video to last? Who are you targeting?
3. Write Down Everything You Need To Know
Write down what you already know about the topic. The more information you have, the easier it will be to answer questions later when filming.
4. Find A Good Location
If possible, try shooting somewhere different than your home. If not, find a place that has enough natural light so you can easily capture footage without having to use a flash.
5. Make Sure You Have All The Equipment You Need
You may think that you won’t need anything else but you might be surprised. There are things you’ll definitely need such as a tripod, a microphone, a camera and a laptop.
Or you can start making stunning educational videos the easy way.
Viddyoze is an online video creation platform which allows you to create educational videos with ease. All you need to do is logon to our app, choose a template from our library, customize it with your branding and messaging, then download and post. Creating studio-quality videos really is that easy.
6. Find A Good Narrator
The better the narrator, the more entertaining the video will be and the more your audience will engage with it.
7. Add Music
Music adds emotion and helps set the mood. When done right, it can help bring your message to life.
8. Don’t Forget To Include Captions
Adding subtitles will allow those who are listening without sound to follow along. There’s also an SEO benefit. For more on that, check out our guide on YouTube SEO.
9. Upload Your Video
After you’ve edited your video, upload it to the platform of your choice. Once uploaded, you can share it with others. Share links to your Facebook page, Twitter account, LinkedIn profile or website.
5 Educational Video Templates For Your Brand
For more video marketing tips, check out these recent articles on our blog designed to help business owners and marketers make better videos in minutes:
- How To Make Instructional Videos For Just About Anything
- How To Tell Your Brand Story With Video
- 22 Of The Biggest Video Marketing Mistakes Business Make
- How Videos Can Win You More Sales
- 14 Money-making Benefits of Video Marketing
Creating engaging videos doesn’t need to be hard. It’s time-consuming and expensive, and there are a lot of tools to learn if you want to do it well.
Viddyoze makes creating beautiful video animations easy, fast and affordable. With our simple platform, anyone can create professional-quality video animations in minutes without any technical skills or previous knowledge! Try it for yourself today.