If there’s one thing modern marketers agree on, it’s that video is non-negotiable. Almost 90% now use video marketing to promote their business.
Why? Because video works.
Not only does video content boost conversions, but it also helps improve lead generation, drive brand awareness, drive organic traffic, and retain customers. Simply put, your business is missing out if you aren’t using video in your marketing strategy.
Here at Viddyoze, we know a thing or two about video marketing. We’ve coached many brands to grow faster by using video more effectively and our easy-to-use software has made video marketing accessible for many small businesses.
In this article, we’re going to show you the real benefits of video marketing, and how you can use it to grow your brand and bottom line.
Here’s 17 real advantages of video marketing that any business can take advantage of.
1. Your Audience Expects Video Content From You
Right now, 9 out of 10 people want to see more video content from a brand they follow. In short, that means video marketing is no longer a “nice to have”, it’s an absolute must.
This huge demand for video is changing the way customers consume content. By the end of this year, 82% of consumer internet traffic will come from video.
As the numbers show, brands that don’t capitalize on video content now risk fading into obscurity. Relevancy is everything in 2022, and if you can’t stay in the mix, buyers will look elsewhere.
Whatever your product or service, high-quality video is the present and future of marketing.
2. Video Storytelling Lets You Create Memorable Marketing Messages
The best video marketing creates an emotional connection between viewers and the content. Think about your favorite video ads for a second. There’s a good chance you remember them because of the story, one of the major video marketing benefits.
There’s a reason for that. The average person is 22x more likely to remember a message if it’s presented in a story, according to Harvard.
Storytelling works so well in video content, it can improve conversion rates by up to 30%, reports Search Engine Watch. A good story not only sticks in the mind, but also helps viewers understand a product better and how they can use it to solve their own problems.
For more advice on the art of storytelling in video content marketing, check out this expert guide.
3. Get Started With Any Budget
One of the major benefits of video marketing is that anyone can start making it. At the very least, all you need is a modern smartphone and you’re good to start creating.
Of course, the higher the quality of your video content, the better it will perform. But to begin with, marketing videos can be made at a low cost with a positive ROI.
There’s a reason 89% of video marketers told Wyzowl that video gives them a positive ROI. In the same report, marketers admitted that they would look to increase spending on video marketing. No matter where you start, video content is worth the investment.
4. Video Introductions Warm Up Cold Leads
If you provide a service, for example, a lawyer, realtor, or personal trainer, video intros are the perfect way to warm up cold leads.
By adding videos to your staff landing page, you can build a stronger relationship with cold leads. This kind of video marketing acts as an icebreaker. It works in the same way as a product video but it’s for your staff.
The reason for this is simple: video builds trust, which is vital for service providers. Just remember to keep it authentic, and showcase your staff for who they really are.
5. Video Marketing Performance Is Completely Measurable
When it comes to understanding your video marketing, dependable data is hugely important. Lucky for your business, there’s tons of it around – and it’s easier than ever to access.
Most major social media platforms allow you to scrutinize the performance of your video content with a variety of reports and key metrics, with Facebook, Instagram, and YouTube being the most obvious examples.
Reviewing certain metrics helps you to assess the success of your video marketing strategy, giving you an idea about the areas where you might want to improve. In terms of performance, we’ve highlighted 4 key metrics to start with:
- View count: how many people are watching your video
- Engagement: do people share, comment, and like your content?
- Audience retention rate: how long do people spend watching your video content?
- Conversion rate: does your video marketing actually encourage people to buy?
6. Access Pre-Built Audiences By Sponsoring Content
The rise of video marketing as the internet’s preferred content type has created a new kind of content creator: the YouTuber.
As a kind of influencer marketing, YouTubers make video content for every kind of niche, from kids’ toys and travel to makeup and DIY. Given YouTube has around 1.7 billion unique visitors every month, the opportunity for businesses is colossal.
Take advantage of a prebuilt audience by sponsoring a YouTuber whose content overlaps with your industry and marketing strategy. Not only do you get ready-made content, but you can piggyback on a YouTuber’s hard work to reach a new audience who will be interested in your product or service.
For help locating YouTubers and influencers, try BuzzSumo.
7. Grow Your Brand On Video Only Platforms Such As TikTok And YouTube
Video-first platforms, such as TikTok and YouTube, have surged in popularity in recent years. We’ve already mentioned YouTube’s massive audience potential, but TikTok, popular among Gen Z mobile video consumers, is another rich source for marketers, with 45 million daily mobile users.
If you aren’t creating content for these channels, you’re missing out on one of the key benefits of video marketing: reaching new audiences.
The stats for these two platforms speak for themselves. YouTube’s potential ad reach is over 2.5 billion, with over half of users using the world’s second largest search engine specifically to research a product. On TikTok meanwhile, 2 out of 3 people buy something when in the app.
Ultimately, it’s a no-brainer. You NEED to be on these platforms.
8. Webinars Allow You To Close Multiple Customers At Once
By holding a virtual event online, you’re able to maximize attendance without having to worry about venue hire and other logistical challenges.
Also, webinars can inject a lot of revenue very quickly. That’s because you deliver your sales pitch to many people at once, guarantying multiple sales, as opposed to delivering one-on-one pitches that limit your time to one potential sale.
In fact, according to ON24, the average webinar comes with a 55% conversion rate, and can be used to influence buying decisions.
Whether you create an explainer video webinar or a product tutorial, the golden rule of webinars is that they must be valuable to the consumer. You need to create a product your target market will actually want to watch.
One of the main benefits of video marketing here is that this can be done relatively easily. All you need is a camera and a social media platform that includes live streaming services and live video.
9. Video Marketing Humanizes Your Brand
Video marketing is a great tool for humanizing a brand, which is vital if you want to build brand awareness for your business.
Putting a face to your name is a proven way to create a bond between brands and their target market. Use a compelling presenter, such as your CEO or a company spokesperson, to give your brand a personable vibe.
The reason for this is simple: people respond to people. If your brand appears too corporate, sterile, or cold, the majority of consumers will switch off. Good examples of personable brands include:
- Ben & Jerry’s
- And Money Saving Expert.
If you don’t have anyone who can deliver as a presenter, be sure to include real people in your marketing campaigns instead.
10. Let Your Target Audience Know That You Share Their Values
Values matter. So much so, in fact, that 77% of consumers will buy from a brand that shares the same morals and ideals as themselves, according to the Havas Group. A huge benefit of video marketing is that it allows brands to showcase what they stand for in an emotive, engaging way.
You could make a mini-documentary about your brand as we did, organize a challenge to raise money for charity and film it, or make a series of day-in-the-life style videos about your staff members to show your target audience what it’s like to work for your business.
Before you make any content, you’ll need to find out what your audience believes in. Conduct research using focus groups, online surveys, and analysis of your existing customer data.
11. Video Simplifies Complex Ideas To Better Explain Your Products
Videos are the clearest, easiest way to get your message across. By watching videos, viewers retain 95% of the information as opposed to reading written content, where they only retain 10% (Insivia).
On top of this, people just prefer this type of content. Video is the most popular type of content on social media, according to Oberlo.
The visual element of video helps businesses stand out on busy news feeds. Whether you’re making animated product videos, explainer videos, or live video, video marketing is the consumer preference for receiving information.
12. Videos Are The Most Engaging Ad Format
Social videos, whether normal posts or paid ads, are far more engaging than posts without video. To highlight just how powerful a tool video is when used for advertising on social media, just take a look at these key stats:
- Facebook: video posts avg engagement rate of 0.26% compared to avg 0.18% for standard posts (Hootsuite)
- Instagram: video gets 2x more engagement compared to images (HubSpot)
- Twitter: Tweets with video get 10x more engagement than those without (Twitter)
- TikTok: 72% of users find video ads more inspiring than on other platforms (TikTok)
- YouTube: 70% of viewers have bought something after they watch video ads on the video platform (Google)
13. Get More Website Conversions With Embedded Video On Your Landing Pages
Videos are a proven way to improve website conversion. Research shows that websites with more videos on their landing pages improved conversions by as much as 130%.
The key here is understanding. By adding video to your pages, you’re making things easier for potential customers, which encourages them to buy.
Product videos are the best example of this. These short videos showcase your product, telling the viewer how it will solve their problems.
For more advice on how to make a product video, check out this expert article.
14. Use Videos To Keep People On Your Website For Longer
Studies show that pages hosting videos have longer dwell times. For example, Wistia found that potential customers spent 1.4x longer on a page that had a video. The longer a person spends on your site, the more likely they are to buy.
The modern web user expects content to be displayed in multiple ways. Some people prefer to read text, while others want to watch videos. The key is to give people a choice, with multiple options on the same page.
Any informational pages you have, whether that’s a blog post, a product page, or your “about me” page, should have a video to accompany it.
15. Drive Traffic To Your Site With Video SEO
Websites that contain video tend to perform better in search engines, according to research from Neil Patel.
The major benefit is that video can be used to improve search results on both Google and YouTube’s search engine results pages. Videos that are SEO-optimized pull in inbound leads, which according to Hubspot, 60% of marketers agree, are the best kinds of leads.
The reason is simple. Search engines love quality content, and video is the highest quality out there. As a part of your digital marketing strategy, you should be creating more videos for your key pages, such as product pages, FAQ pages, testimonial pages, and customer support pages.
16. Videos Get More Social Media Shares Than Static Content
As we mentioned in point 12, video is the most engaging form of content currently out there. As a result, one of the major benefits of video marketing is that it encourages people to share great content with their friends.
Most marketers agree, with 64% telling Hubspot that they see the most engagement when they share videos on Instagram. It’s a similar story on Twitter, where Tweets with videos are more likely to be shared than static content posts.
The key takeout for brands? Share videos often on social media. It can help you grow a channel organically with your intended audience.
17. Videos Enhance Your Email Campaigns
When it comes to email marketing, video makes sense for businesses. In fact, by including the word “video” in a subject line, open rates have been known to improve.
The truth is, email marketing already works pretty well (it has a 4,200% ROI according to Litmus) – video just makes it better. The combination of video and email marketing is a simple way to improve your ROI and drive more leads to your website.
If you send videos in your email marketing, you’re also likely to improve click through to your website by as much as 65%, according to Campaign Monitor.
To learn more about the benefits of video in email marketing, check out this guide.
How To Get Started With Video Marketing
So there we have it: 17 killer benefits of video marketing that any business can use to improve sales, increase search engine traffic and grow brand awareness.
At this point, you’re probably wondering “where do I start with video?”, and that’s okay.
For a lot of small businesses, the idea of video marketing is daunting. It sounds difficult, time-consuming, and expensive.
The truth is, it doesn’t have to be.
Viddyoze provides a simple, affordable way for businesses to transform their marketing efforts using the power of video. Using the latest animated technology, you can create any kind of video format in a matter of minutes.
To get started all you need to do is sign up to Viddyoze, choose a template from our library, customize it with your imagery and branding, then download and post.
Our platform opens the door for businesses who want to use videos. Join thousands of successful brands who are already using Viddyoze to get to the next level.
In today’s fast paced world, one thing is clear: high quality videos are essential for businesses in 2022. Video boosts conversions, encourages a higher click through rate, improves Google search traffic, and retains customers.