by Hollie Campbell | Apr 22, 2021 | Knowledge, Thought Leadership
2020 was one of the most uncertain, chaotic and unpredictable years in living memory. But even in those really weird moments – and there were quite a few – we kept doing what we do best, confident that we would get through the crisis. And we did. While we had every...
by Hollie Campbell | Apr 15, 2021 | Knowledge, Thought Leadership
Let’s talk creative. As a video animation SaaS company, we’re pretty big on this – and not just because it’s the fun part. It’s also the most crucial element of any of our campaigns, which, when all the pieces fall into place, helps to transform a casual social media...
by Hollie Campbell | Mar 31, 2021 | Thought Leadership
When our Facebook ads took off during the first lockdown in 2020, we saw significant conversion rates almost instantly. Why? Because we had an awesome landing page. This was no accident. We’d already been working on it for months, tweaking it constantly to ensure that...
by Hollie Campbell | Mar 9, 2021 | Knowledge, Thought Leadership
We’d like to take you on a trip back in time to March 2020. We know what you’re thinking: really? But hear us out. When the proverbial you know what hit the fan all those months ago, few people saw it coming. Sure, there were already lockdowns, from China to Italy,...