No great business should ever follow the crowd. If they did, Apple might never have rebounded and Microsoft may never have come to be, it seems, the default operating system for most personal computers. Perish the thought. So whatever you do, don’t start marketing...
If you’re looking for a creative way to market your product, try using videos. In fact, product videos can be more engaging than other types of content on social media. The best thing about them is they show off what the viewer will actually experience when they...
As a marketer, one of your main goals is to create a credible reputation for your brand in the eyes of customers. Educational video content plays a critical role in building strong brands. Educational videos have been proven to make people interested in learning about...
Brands are getting more personal and actionable on social media. And honestly, the public are here for it. Stories, challenges, and how-tos flood the feeds of 4 billion social media users daily, who scroll through all of this happily but passively. So, we’re here to...
Bonuses are simple. They’re that little added extra. The final touch to make your product absolutely irresistible. The icing. The cherry. Sure, your stuff is already great. But with the right added incentive – a clever piece of marketing designed to remove that last...
