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Video Testimonials: A Basic Guide

Video Testimonials: A Basic Guide

Nothing sells your business like a happy customer raving about it online. Just look at the likes of TripAdvisor, Trust Pilot, and Amazon. In the last decade, sites powered by testimonials have become the gold standard of consumer confidence. After all, 72% of...
How Videos Can Win You More Sales

How Videos Can Win You More Sales

A well-produced video looks impressive. And it can certainly capture and hold attention. But can it actually win you more sales? That’s often what the head honchos want to know. What’s the verifiable ROI? To what extent will it boost the bottom line? Will it result in...