The use of animated videos in marketing has exploded in the last few years. Why? Animated videos are easy to create, affordable, and they work.
We know, because we’ve seen it happen. Thousands of businesses use Viddyoze’s easy-to-use software to create epic video marketing content.
In this article, we’re going to walk you through the most common types of animated marketing videos and show you how to use them to grow your business.
Let’s get into it.
- Brand Introduction Videos
- Explainer Videos
- Product Videos
- How To Videos
- Announcement Videos
- Promo Teasers
- Personalized Videos
- Case Studies
- How To Create Your Own Animated Marketing Videos
Brand Introduction Videos
A brand introduction video is very simple. As you’d expect, it tells new viewers about your brand – the name’s a bit of a giveaway, we know.
Usually, these animated videos are colorful and light in tone. The idea is to show who you are as a business, showing off your values and mission to your target audience.
Brand awareness is the key KPI here. You’re shouting about who you are and what you stand for.
Where Should I Post Brand Intros?
To get the best results, post these marking videos in the following places:
- Homepage/about us page: when potential customers want to learn more about your company, they’ll head to these pages first.
- YouTube page: Use brand intros as the cover video on YouTube. These play automatically when a user lands on your profile.
- Social media: brand intros can be used as promotional videos and posted across your social media accounts.
Is your product or service complex? Maybe it solves a specific problem. In both cases, animated explainer videos tell viewers exactly what they need to know.
Explainers can be long and detailed, or short and to the point, depending on the detail needed. You’ll see a lot of these from software companies, who tend to use product tutorials to explain how their service works.
They’re a great alternative to blog content (72% of people prefer to learn about a product through video), and have a higher conversion rate than other videos (84% say they’ve bought a video after watching a video, Optinmonster).
Where Should I Post Brand Intros?
- Social media: post explainers organically as part of your animated video marketing strategy.
- Paid ads: reach a wider audience on Google and Facebook with a paid explainer video ad.
- Email: generate interest in your product by including an explainer video in your email marketing.
Product videos have one aim: to make whatever you’re selling look absolutely irresistible. This kind of video type is a tried and tested hard-sell technique.
Obviously, the main aim of a product video is to sell – and they do just that. HubSpot reports that 73% more visitors who watch one will buy something.
Animated marketing videos for products work wonders for SaaS software companies and businesses that don’t offer a physical product. Why? They create a striking visual concept for the consumer to buy into. These are hard-sell videos for your products. They highlight the USPs and show what they can do.
Where Should I Post Product Videos?
- Product pages: these animated marketing videos should sit on the corresponding product page to increase conversion.
- Social media: animated videos like these can be used as social media ads, whether paid or posted organically.
How To Videos
Ever needed help figuring something out? Chances are, one of the first things you did was type “how to X” in Google and hit search. Boom. A hundred videos, telling you exactly what you needed to know.
The point is, how to videos (you might also know them as tutorials or explainers) are one of the most searched pieces of content on the internet. In fact, roughly one-third of internet users will watch a tutorial this week, according to Hootsuite.
These videos help people. If you can create one that is relevant to your industry, they can also promote your product. Animations are great because they help break down complex ideas into easy-to-understand chunks. Animation is also excellent for visual learners.
The main goal here is to attract organic traffic from the web. These videos work at the top of the sales funnel – the person looking isn’t ready to buy yet, but they’re searching the internet for solutions. If you can get your brand in front of them via useful content, they’ll be more likely to buy from you later. It’s basic video strategy.
Where Should I ‘How To’ Intros?
- Your website: landing pages containing video tend to rank better on Google for SEO.
- YouTube: same as the above. Hosting videos on YouTube is good for SEO.
Give people valuable information about your new product, event, or sale with an animated announcement video. Animated video really pops on social media – it’s eye-catching and engaging, which makes it stand out on a busy newsfeed.
This kind of marketing campaign is used to build awareness and generate interest. It needs to be simple and clear in order to get all the key info across, whether that’s launch dates or sale details.
Where Should I Post Announcement Videos?
- Email: target your existing subscribers with new content.
- Social media: reach out to new and existing customers via social media. You can also use retargeting ads with paid spending.
Promo teasers are similar to announcement content, with one key difference: where an announcement video gives details, a promo teaser builds hype.
For that reason, they really need to stand out and grab attention. Animations are gold for this reason. Big, bold colors. Catchy music. Dramatic tone. These are the things you want in a promo video.
The point here is to generate buzz and curiosity about your brand pre-launch. Think of a movie trailer. These work because they build hype without giving anything important away. That way, people will check back in for the key info later when you release your announcement.
Where Should I Post Promo Teasers?
Just like animated announcements, push your promo teasers across your social channels (paid and organic) and your email marketing efforts to tap into new and existing customers.
Personalization is big business for marketers. Just look at the stats: 80% of consumers say they are more likely to buy from a brand that provides some kind of personalized experience (Epsilon).
Personalized animated marketing videos are a simple way to capitalize on this growing trend. Not only do they improve conversions, but personalized animations help retain customers.
This is achieved by including a customer’s name in a piece of content, such as an event RSVP, post-purchase thank you video, and promo content. The beauty of animation is that video production can be automated to create multiple pieces of content for different customers, saving you time and money.
Where Should I Post Personalized Videos?
- Email: Automate your email marketing to send a personalized animated video after certain transactions, such as sign-ups or sales.
Show potential buyers your big wins with an animated video case study. This content typically tells the story of a business you’ve helped and how your product or service achieved its goals.
This is video is for the bottom of the funnel – it helps push people over the line and convert.
An animation video case study needs to be clear, compelling, and believable. Viewers need to buy into your products the same way your case study did.
Where Should I Post My Case Study Videos?
- Retargeted ads: use retarget ads to zero in on those leads that didn’t quite convert the first time around.
- Website: post this type of content on your testimonials pages or create a dedicated case study page.
How To Create Your Own Animated Marketing Videos
By now, you know the most effective types of animated video content – the next step is making these for yourself.
That’s where Viddyoze comes in. It doesn’t matter if you’ve never made a video before in your life. Using our super simple software, you can create every type of animation in this article in a matter of minutes.
All you need to do is log into our app, select the template you want from our extensive animation library, customize it to fit your needs, and download, and post.
Yes. It really is that easy. Studio-quality video on tap. Find out more.
Why is animation good for marketing?
Marketing video animation is good for marketing because it is eye-catching, engaging and direct.
How does animation attract an audience?
Animation attracts an audience by standing out. Dynamic images and bold colors work well in online videos.
Why do brands use animation?
Brands use animation because it is a cost-effective way to produce a range of video content. It’s also easy to make.
How effective are animated ads?
Animated ads are very effective. In fact, banner ads with animation are 4.5 times more effective than static ads (Crisp Media). Ads are one of the most common kinds of animation videos for marketing teams.
How can animated videos help businesses?
Animation video marketing can help businesses drive conversions and increase brand awareness.
How do you make animated marketing videos?
You can make high-quality animated videos using Viddyoze. Our easy-to-use software allows you to make great content in a matter of minutes.
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