It is estimated that the average person spends 100 minutes per day watching online videos, and the average daily social media usage of internet users worldwide amounted to 147 minutes per day.
It’s no surprise that social media can be an entrepreneur, brand manager and marketer’s dream. Just take a look at the number of active social media users on the primary video platforms:
- 2.95 billion on Facebook
- 2.51 billion on YouTube
- 2 billion on Instagram
- 1.05 billion on TikTok
However, to reach these people, you need effective video content that will capture and sustain consumer attention.
In this expert guide, we will break down the seven most engaging types of social media videos that brands use in their marketing efforts.
Keep reading and you’ll learn how to use video: to grow your brand, generate more sales, and improve your online visibility.
Article Snapshot
- Most social media algorithms prioritize video content in their users’ feeds, this is because videos are proven to keep people scrolling apps for longer
- Research shows that enjoyment of videos increases sales intent by 97% and brand association by 139%
- Types of video you should consider adding to your social media strategy include: user-generated videos, interviews, Q&As, and how-tos
What Is Social Media Video Marketing?
Social media video marketing is a strategy that uses video content to promote a brand, product, or service on social media platforms. The goal is to engage with a specific audience by creating, publishing, and sharing videos on platforms such as Facebook, Instagram, Twitter, and YouTube.
Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts in real-time, giving them a more precise understanding than ever before as they create strategies for reaching customers through these channels.
Social media videos are a super effective way of promoting your business or service online. Here are some of the reasons you should use social media video marketing:
- Increase website traffic
- Build trust in your audience
- Create brand awareness
- Generate leads
- Expand organic reach
Research shows that the enjoyment of video content increased sales intent by 97% and brand association by 139%. There are more ways than ever to reach prospects using social media. Consider which platforms are best for you and your business: YouTube, Facebook, Instagram, Tik Tok, Snapchat, Twitter, or LinkedIn.
Each platform has pros and cons, so choose what works best for you and your business. If you need to gain experience with major media, start small and build up from there. The most important thing when starting out is to get creative and find ways to stand out.
7 Types Of Social Media Videos You Can Add To Your Marketing Efforts
Here are seven social media video ideas you can use on all social platforms:
1. User-Generated Videos
User-generated videos, or UGVs, are created by fans or customers of a company or product. They can be about anything, from how they use the product to what they think of it.
UGVs can be a great way to connect with social media users and promote brand awareness. In fact, 51% of consumers are more likely to buy after hearing a good review from a peer than from a direct ad.
Many platforms can be used to share UGV content, from YouTube, Facebook and Instagram, to TikTok, Snapchat, Twitter and LinkedIn. Each platform has its pros and cons, so choose what works best for you and your business.
Adding UGVs to your social media marketing strategy is an excellent idea for several reasons. Here are just a few:
- You can use it as a way to promote your product or service
- It builds trust and rapport with your audience
- It gives people a behind-the-scenes look at your company
- It’s free!
2. Interviews And Q&As
Your followers want to feel like they’re in conversation with you. Interview and Q&A videos are videos in which someone is interviewed about a particular topic, such as their opinion on a current event.
These types of social media videos can be a great way to get viewers interested in learning more about something they’re curious about.
For example, if you run a gym, you may interview one of your members about their personal experience. Or, if you sell pet products, you could interview one of your customers about their experience of being a pet owner. The possibilities are endless.
The key to making this work is finding the right person to interview. Whether you’re interviewing someone you already know, or interview industry thought leaders – the key is making them feel comfortable. Send questions beforehand, so your guest(s) can prepare thoughtful responses.
Don’t let familiarity bias you into thinking that only long-time friends and family members are qualified to answer your questions. If you have a friend who loves animals and wants to give back to the community, he might be perfect for your next interview.
3. Announcements and Teaser Videos
People love it when brands tell them something new. They want to hear about upcoming sales, events and promotions.
You’ll need to keep your audience engaged throughout the process to make announcements and reveals successful. This means being transparent and consistent in your messaging.
For instance, if you were going to announce a sale, you would send out a tweet or email first, letting everyone know that a sale was coming soon. Then, you’d follow up with another message once the deal went live.
This type of approach will help your followers understand what to expect and build excitement around your announcement. It also enables you to avoid getting too much backlash before the promotion even begins.
4. How-To Videos
Another popular category is how-to videos. Many businesses post tutorials on how to do things, such as fixing a broken appliance or preparing food. And people enjoy watching these types of videos because they’re helpful – they help solve problems.
These types of videos are especially useful for businesses that provide services. For example, if you operate a cleaning service, you could show people cleaning hacks. If you run a garage, you can tell people how to de-ice a windscreen.
And while the videos may not ‘look polished’, they’re effective because 1) people are searching for them and 2) the expertise is what matters. It’s more substance than style (although you’d be surprised at what you can achieve with a smartphone these days).
5. Behind-The-Scenes
To connect with your audience off-camera, consider sharing behind-the-scenes videos. These types of videos allow you to show fans your company culture. You can use them to showcase your office space, introduce your staff, or show people where you work.
You can also use behind-the-scenes videos to promote special events or holidays. For example, if your company hosts a holiday party yearly, you could share behind-the-scenes event videos.
While most people assume that behind-the-scenes content is reserved for big-budget productions, shooting good quality videos on a small budget is possible.
6. Animated Explainer Videos
Using animations in your social media videos is a great way to increase the quality and effectiveness of your video marketing campaigns.
When watching a video, audiences retain 95% of the message, compared to 10% when reading the same message in text. That’s huge. The impact it will have on your conversion rates is huge.
Animated video content takes this one step further. Because physical limitations don’t bind them, animations can utilize charts, and graphs or provide demonstrations, effortlessly. This will hold your audience’s attention for much longer and enable them to absorb your ideas.
By incorporating animated explainer videos into your social media content mix, you can post great informational content that pulls leads into your sales funnel.
Informational and educational content is ideal for generating new followers because it teaches them about your niche, the problem they have, and how your product solves it.
7. Live Video
Live video is a great way to connect with your followers in real-time. They’re also a great way to increase brand awareness and promote engagement.
82% of people prefer live video from a brand over stagnant social posts, and marketers are taking notice. For example, 28% of businesses say they are investing more in live streaming.
It gives people the feeling they are part of an experience which can often incite an emotive response.
When it comes to live videos, keep things simple. He suggests using a platform like Facebook Live or Instagram Live to stream your content.
Think about how you can bring live videos into your strategy and the rewards are there. Interactive videos have a completion rate of 90%, while 73% of B2B businesses report positive ROI from live videos.
How To Easily Create Videos For Social Media
Viddyoze is a video creation software created by marketers for marketers.
Instead of hiring an agency or trying to teach yourself Adobe After Effects, use our software to create perfect marketing videos in just a few minutes and just a few clicks.
Our social media video maker is built using a groundbreaking ‘recipes’ system.
Recipes, in a nutshell, are complete video structures that follow all conversion and audience retention best practices. Each recipe was exclusively designed by Viddyoze’s team of in-house animators and video marketers.
All you need to do is pick the recipe you want to use from the Viddyoze dashboard, upload your logo, brand colors, product photos or videos, and then download and post. It really is that quick and simple!
We have over 95 video recipes currently live on our platform, including:
- Video ads
- Event announcements
- Contest videos
- Teaser videos
- Customer testimonial videos
- And video recipes optimized for every social media app (including TikTok)
Support your social media marketing efforts by creating and posting brand-new videos every single day. There’s no quicker way to get your content in more people’s feeds.
Learn more about Viddyoze’s social media video maker.
Video Tips For Each Social Media Platform
Remember that each social media channel has its own formatting and aspect ratios. Consider the tone of your video, too. They tend to be more humorous on Instagram, informative on YouTube and professional and educational on Linkedin.
The same goes for your captions for shorter videos. And a general rule of thumb regarding captions is: the shorter, the better.
Instagram is no longer strict about aspect ratios. When creating your own videos just remember to shoot vertically – they’re easier to view on a smartphone. Mix up your feed with stills and video – e.g. use Reels for more thoughtful videos and Stories to share what’s happening in the moment.
Facebook reported that Facebook Watch – a mix of user-generated and premium content – received 1.25 billion visitors monthly. Your video needs just enough engagement before users click away and go looking elsewhere – like their newsfeed! The best way? Start off strong by having an attention-grabbing intro with powerful images and text to hook your audience.
YouTube
If you want to make better YouTube videos and get more views, then you’ll want to check out The Ultimate YouTuber Checklist. Once you’ve decided your niche, make sure you have a visually compelling trailer. This is your elevator pitch – why people should subscribe to your channel and watch your playlists.
TikTok
Identifying and adapting to trends is integral to becoming a successful TikTok creator. Your content must be high quality. That’s non-negotiable, but to become a successful TikTok industry influencer, you’ll need to post regularly too.
LinkedIn’s studies have discovered that most videos on their platform are less than 15 seconds in length. And, more specifically, this is due to viewer retention waning after only 10 seconds!
Short GIFs, such as quote cards work better than short videos. Human interest stories also tend to perform well too. So when making your Linkedin video, think of creative ways of getting your message across quickly and easily so you don’t lose potential followers from the outset.
Final Thoughts
Videos on social media platforms generate more engagement and a higher ROI than any other content format.
If you’re not using video in your social media strategy, you’re leaving money on the table. Your viewers want to consume your marketing information quickly and hassle-free; 3/4 customers say that’s through video.
Sign up to Viddyoze right now, and you can post your first marketing video, to all your social media accounts, in less than 30 minutes.
Use Viddyoze to give your customers the high-quality content they’re asking for, and you’ll turbocharge your business growth.
FAQs
What specific types of video do you create for social media?
There are many different types of videos, so see what works best for your brand. Videos people create for social media include user-generated videos, interviews and Q&As, how-tos, and product features, demos and lives to name but a few.
What are the types of video media?
Video marketing is a powerful tool for reaching your audience. A successful video campaign can generate more leads, create brand awareness and increase conversions.
But which type of video should you use to connect with and communicate with your audience? So many options are available, including vlogs, how-tos, and product promos.
What video formats should I use on my social media page?
This depends on various factors, including your brand’s message, audience, and which social media platform you’re using. Social media platforms expect MP4 files but have different aspect ratios. For example, Instagram Stories uses a 9:16 ratio, while Facebook’s feed uses 4:5.
